Job Title: Category Management Manager Diageo Bogotá, CO seeks a skilled Category Management Manager to lead in-store execution strategy and drive category growth. Purpose Of The Role: Drive category growth by leading in-store execution strategy through collaboration with Key Customer and commercial/trade team; ensuring category growth while Diageo's brands are positioned to win at the point of sale through optimal assortment, shelving and education strategies. Key Responsibilities: - Build objective and collaborative processes that allow us to create long term connections with key customers, including category growth drivers into Joint Business Plans. - Position Diageo as the go-to and most trusted/respected partner for category management with key customers, by delivering outstanding category management practices that include industry-leading insights, offered through impartial, compelling, and committed recommendations. - Develop and update In-store execution strategy aligned to category and shopper growth drivers - Ensure alignment of assortment, merchandising, pricing, promotion, spirits section location, shelf layout and education mechanics based on shopper behavior and journey - Lead planogram development and execution across Key customers and channels - Deeply understand the shopper and their purchasing journey to educate and deliver a memorable shopping experience, enabling balanced and profitable category growth. - Influence & education agenda Responsabilities: - Handle category data and develop insights to provide both internal and external consultancy - Conduct assortment analysis and optimize the portfolio for each of the categories. - Develop planograms (Spacesman), display guidelines and inclusion of new SKUs in the allocated category space. - Create and present annual category growth plans for Key Customers, with monthly performance reviews using specialized Category Management tools and market performance analysis - Monitor in-store performance (share of shelf, fair share, visibility critical metrics) using store audits, sell-out data as well as data from dunnhumby and nielsenIQ to recommend corrective actions to sales teams based on performance gaps - Work closely with Channel & Category Development, Shopper & Commercial Teams to translate category growth strategies into execution guidelines. About You: - Bachelor's degree in business administration, Industrial Engineering or related fields. - Demonstrated ability in Category Management with key retailers in Colombia (Grupo Éxito, Olímpica, Oxxo, etc.); experience in other channels is a plus. - Experience in Trade Marketing or sales with solid understanding of execution pillars and point-of-sale strategy. - Knowledge and management of sales performance indicators. - Familiarity with tools such as SPACESMAN, Spacesplanning, Nielsen, and Dunnhumby or equivalent experience. - Sophisticated proficiency in PowerPoint and Excel. Capabilities Required: - Shopper Understanding: Deep knowledge of shopper missions and behavior at the point of purchase - Analytical Thinking: Ability to analyze and synthesize EPOS, inventories, audit and Nielsen data into recommendations - Executional Excellence: Strong operational attitude and focus on detailed in-store implementation - Collaboration: Ability to work across commercial, customer, insights, and brand teams - Influencing Skills: Able to influence both internal collaborators and external retail partners - Able to balance multiple projects simultaneously while optimally prioritizing tasks and adapting quickly to changing demands.