About Our Team We are seeking a Consumer Insights Manager to lead our consumer research strategy and inform key brand and marketing decisions. This critical role will uncover actionable client insights that shape how we position and grow our services, while driving smarter, data-informed marketing initiatives to attract and retain clients. This role oversees all client-facing research across the organization, ensuring our marketing efforts are grounded in a deep understanding of our audiences. 1. Research Vendor Management: Manage external research partners, providing clear goals and business questions so they are set up to provide recommendations and methodologies that achieve statistically significant findings. 2. Quantitative & Qualitative Research Design: Design and execute all client research initiatives, including surveys, focus groups, in-depth interviews, and ethnographic studies. Ability to discuss methodologies, sample sizes, statistical significance / p-values, confidence intervals, etc. 3. Consumer Journey Mapping (CDJ): Develop and share consumer journey maps with media and creative teams to show how consumers discover, evaluate, and engage with our brand across touchpoints. 4. Awareness & Brand Health Tracking: Design and manage tracking studies to monitor brand awareness, perception, loyalty, and equity over time. 5. Copy & Concept Testing: Manage copy testing for all advertising, messaging, and creative concepts for effectiveness, clarity, and resonance. 6. Client/Consumer Panel Management: Build and maintain client/consumer panel communities to support ongoing research needs. 7. Data Synthesis & Storytelling: Turn complex research data into actionable insights and compelling narratives that influence brand strategy. 8. Segmentation & Persona Development: Conduct segmentation research and develop consumer personas to inform targeting and positioning. 9. Cross-Functional Collaboration: Collaborate effectively with creative, media and brand teams by providing actionable client insights and industry insights that help inform cross-functional programs and campaigns.