**Language**: The role is in English. **Salary**: $1,000 USD / month paid directly via Wise / PayPal / Payoneer / Binance / Crypto etc. **Hours**: Flexible, but available 10:00am - 6:00pm EST **About Natural Cure Labs**: Natural Cure Labs is a fast-growing, award-winning dietary supplement company committed to providing clean-label, research-backed health products that support immune and metabolic health. As we continue to scale on TikTok Shop and other platforms, we’re looking for a hybrid growth marketer and content innovator who can both build relationships with creators and engineer content that goes viral. **Natural Cure Labs Mission**: To empower individuals on their wellness journey by providing high-quality, naturally derived supplements supported by research. **Natural Cure Labs Vision**: To enable a culture of wellness, where individuals make informed choices and have access to natural products to live healthy, confident, and fulfilled lives. **About the Role**: We’re hiring a TikTok Growth & AI Content Manager to drive two high-impact workstreams: - Support and scale our TikTok Affiliate Program - including recruitment, engagement, onboarding, and incentivization of content creators on TikTok Shop. - Create and optimize AI-generated viral content - across dozens (eventually hundreds) of TikTok accounts, using tools like AI avatars, voiceovers, and content scripting to drive millions of organic views. This role is ideal for someone who thrives in both relationship building and creative experimentation, and who understands how to analyze trends, test content, and scale what works. **Primary Objectives**: **TikTok Affiliate Program Support**: - Discover, vet, and recruit qualified TikTok Shop affiliates to act as brand ambassadors for our products - Onboard, train, and nurture creators to post high-quality, compliant, high-converting content - Build incentives, challenges, and weekly communications to keep creators engaged and consistent - Track affiliate activity, provide content support, and analyze performance by creator **AI-Driven Content Creation & Growth**: - Research and reverse-engineer viral AI avatar content on TikTok - Write engaging hooks, teaser scripts, scenarios, and storylines - Use tools like Hedra AI, 11 Labs, Capcut, and ChatGPT to generate greenscreen AI content - Continuously test and optimize for high view retention (goal: >70% retention at 2s, >60% at 6s) - Manage and scale dozens of TikTok accounts with differentiated content themes and creative strategies - Track analytics across accounts and iterate weekly to improve viral potential **Key Responsibilities**: **Affiliate Program Management** - Source and vet new TikTok Shop creators - Manage affiliate onboarding and content coaching - Build performance challenges and incentive programs - Provide regular feedback and performance data to creators - Track conversion and view metrics by creator - Maintain compliance and brand alignment **AI Content Creation & Growth** - Analyze top-performing AI-driven TikTok trends and content - Write engaging TikTok video scripts and scenes using AI tools - Generate AI avatar greenscreen videos with hooks and narratives - Use Capcut and editing tools to format and optimize videos - Track watch time, viewer retention, and optimize against KPIs - Scale account creation and content publishing across profiles **Success Scorecard**: - 20 TikTok affiliates onboarded per month - 75% of affiliates posting weekly - 10 High-retention videos created (AI-driven) per week across managed accounts - 500,000+ total organic views/month via owned accounts - 5 new content experiments (scripts/scenarios) tested per week **Tools You'll Use**: - Affiliate Recruitment: Reacher App / Euka.ai bots - Affiliate Management: GoAffPro, TikTok Creator Marketplace, TikTok Affiliate Center, Klaviyo - Content Scripting & Editing: ChatGPT, Gemini, Capcut - AI Avatars & Voiceovers: Hedra AI (or similar), 11 Labs, D-ID, Synthesia - Analytics: TikTok Analytics, Excel - Project Management: Microsoft Planner, Teams - Strong understanding of TikTok creator culture, viral mechanics, and TikTok Shop - Experience managing affiliate or influencer campaigns (especially TikTok-based) - Deep comfort with AI creative tools - avatars, voiceovers, and AI video production - Creative and analytical: able to ideate AND measure impact - Strong writing skills: capable of scripting engaging, authentic TikTok videos - Self-starter who can manage multiple projects independently and iterate fast **Bonus Skills (preferred)**: - Experience with media buying (TikTok Spark Ads) - Familiarity with FDA/FTC-compliant content in the supplement space - Past success growing social media accounts from scratch - Prior experience at a DTC wellness or beauty brand **Tools**: - Reacher App - ChatGPT / DeepSeek / Claude - Hedra AI (or similar), 11 Labs - Canva - Klaviyo - TikTok Shop / TikTok Ads / TikTok Business Center - Microsoft 365 (Office