Job Description The Brand Manager will lead the strategic direction of our brand and marketing efforts. This pivotal role will shape how we position our services, uncover actionable client insights, and drive brand visibility to attract and retain clients. This role will design and manage the client-facing marketing strategy, set the roadmap for the broader marketing team, and oversee execution across channels. 1. Develop and evolve our brand identity and positioning across services and channels. 2. Implement strong planning and coordination skills to create and manage multi-channel marketing calendars aligned with business priorities. 3. Work closely with consumer insights lead to manage brand awareness tracking, customer decision journeys (CDJ), copy testing, and internal panel insights. 4. Lead audience segmentation project to define ad and media audiences based on behavioral, demographic, and psychographic data to refine targeting and messaging strategies. 5. Implement and utilize data-driven models to evaluate marketing effectiveness and inform budget and channel optimization. 6. Monitor industry trends, assess market dynamics, and provide actionable insights for strategic decision-making across campaigns and opportunities for business growth. 7. Oversee external marketing agencies and creative partners, ensuring high-quality and on-brand deliverables. 8. Identify, negotiate, and manage strategic partnerships (local, grassroots, institutional, or corporate) to extend brand reach and relevance. 9. Collaborate effectively with legal, business development, and operations teams to align marketing initiatives with firm goals.