Product Marketing Manager Job Description We are seeking a highly skilled and experienced Product Marketing Manager to join our team. This role will play a pivotal part in shaping and executing the marketing strategy for software products that help refugees and other work-authorized migrants get hired by our member companies at scale. This is an exciting opportunity for a creative and results-driven professional to make a significant impact in a fast-paced, dynamic environment. Key Responsibilities: - Drive Product Positioning and Go-to-Market Strategy (70%): Define product positioning and messaging based on product goals, user feedback, and each country's competitive landscape. - Develop and maintain product song sheets expressing value propositions for refugee jobseekers and our member company recruiters. - Ensure consistent messaging across all product touchpoints. - Plan and execute refugee-facing marketing campaigns that take calculated risks to iterate tactics across all channels – from social and traditional media, to in-person activations and grassroots marketing – in close collaboration with country teams and with oversight from the global brand marketing team. - Track and analyze the performance of all product marketing campaigns, constantly using data-driven insights to optimize ROI in terms of product adoption goals. - Develop customizable product marketing collateral with designer and product team, including product demos, printed materials, and digital assets. - Support Partnerships Managers to strengthen product advocacy and partnership ROI. - Support Communications team with earned media coverage. Required Skills and Qualifications: - At least 6 years of work experience, with at least 3 years of experience in product marketing management or related roles, preferably in Agile environments. - Fluent in written and verbal English and Spanish, preferably including user-facing copywriting experience in both languages. - Proven track record in marketing campaign development, execution, and analysis, preferably having managed diverse channels, stakeholders, and an iterative budget. - Proven experience writing clear and compelling copy for social media, email marketing, and/or in-product use. - Proven experience developing clear and compelling product demos. - Strong proficiency in creating and analyzing marketing campaigns on platforms including Google, Facebook, WhatsApp, Instagram, and Telegram. - Desire to work in a dynamic, entrepreneurial, and results-driven environment. - Strong analytical skills with a knack for quickly synthesizing and deriving actionable insights from both structured and amorphous evidence. - Proven experience balancing multiple projects and shifting priorities, while working against tight deadlines in a dynamic environment. - Excellent communication and relationship building skills, with the ability to collaborate effectively with cross-functional teams and with a broad set of stakeholders. Benefits: This is an equal opportunity employer. We are dedicated to ensuring that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.