Job Title Digital media specialists drive business success by creating and executing comprehensive plans that reach target audiences effectively. - Responsibilities: - Develop in-depth research and analysis to identify optimal media channels and strategies for driving results. - Oversee the execution of paid media campaigns across various platforms, managing budgets and relationships with external vendors. - Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. - Analyze campaign performance data to identify areas for optimization and improvement. - Generate regular reports on campaign performance and insights. Requirements - 3+ years of experience in digital media planning and buying, with a strong focus on performance marketing. - Proven expertise in tracking and analyzing campaign performance data. - Strong analytical and problem-solving skills, with excellent communication and interpersonal abilities. - Ability to work independently and collaboratively as part of a team.