Job Title: Performance Marketing Specialist Working Hours: CST About the Role: Join Pavago's client, a top-ranked digital marketing agency. They specialise in high-impact digital marketing strategies, custom websites, and creative branding for small to midsized businesses across industries such as construction, retail, tourism, medical, and ecommerce. As a Performance Marketing Specialist, you’ll be responsible for executing paid advertising campaigns across platforms like Google Ads and Meta Ads. In this internal-facing role, you'll transform strategies developed by our Marketing Strategists into high-performing, results-driven ad campaigns. You'll also identify growth opportunities and help us stay ahead of digital marketing trends. Responsibilities: - Campaign Management: Build, launch, and optimize ad campaigns on Google Ads, Meta Ads, and other platforms (Linked In, Tik Tok, X/Twitter a plus). - Strategy Execution: Apply advanced tactics such as audience segmentation, bid adjustments, and A/B testing to drive results. - Budget & Goals: Manage campaign budgets, define goals, and align ad performance with client objectives. - Analytics & Optimization: Analyze campaigns using Google Analytics, Looker Studio, and other tools to find optimization opportunities. - Collaboration: Partner with SEO, creative, and strategy teams to ensure cohesive campaigns across platforms. - Innovation: Research new advertising opportunities and share findings to enhance our collective team knowledge. Requirements: Experience: - 3+ years in digital advertising, including hands-on campaign management across multiple platforms. - Experience working remotely or within distributed teams preferred. Technical Skills: - Proficiency in Google Ads, Meta Ads Manager, Google Tag Manager, and Google Analytics. - Skilled in troubleshooting tracking systems and ensuring reporting accuracy. - Familiarity with Looker Studio and other marketing tools (SEMrush, etc.). - Strong email communication skills—able to explain technical concepts clearly to non-technical clients. - Comfortable using Zoom, Teams, Google Meet, and Loom for meetings and client updates. - Strong verbal and written English communication skills. Soft Skills: - Strategic thinker with attention to detail. - Data-driven with strong analytical capabilities. - Highly organized with excellent time management. - Collaborative and proactive team player. - Adaptable problem-solver who thrives in fast-paced environments. - Enthusiastic and passionate about digital marketing. Why You’re a Perfect Fit: - You’re excited about the impact of digital advertising on small and medium-sized businesses. - You’re curious and constantly looking for new tools, trends, and strategies. - You enjoy collaborating with diverse teams and sharing insights. - You value flexibility, autonomy, and delivering measurable results. - You thrive in remote work environments and are available during U.S. Central Time business hours. Interview Process: 1. Application Review: We’ll review your resume and qualifications. 2. Initial Screening: Introductory video call with our Talent Team. 3. Technical Interview: A detailed conversation with our Digital Advertising Lead. 4. Final Interview: Meet with senior leadership for a culture fit and collaboration discussion. 5. Offer Stage: We’ll extend an offer to the best-fit candidate. Apply Now: Ready to grow with a leading digital marketing agency? Submit your resume highlighting your relevant experience and why you’re excited about this opportunity.