Job summary The Senior Manager of Commercial Planning & Market Intelligence is responsible for leading the strategic planning and execution of B2B marketing initiatives, leveraging market intelligence and business insights. Qualifications - Bachelor's degree in Marketing, Business Administration, Economics, Commercial Engineering or related field. - 6–8+ years of experience in B2B marketing, strategic planning, or market intelligence roles. - Proven track record in developing and executing strategic marketing and intelligence programs. - Strong analytical skills and experience with BI tools, CRM platforms, and marketing automation. - Excellent communication and leadership skills, with the ability to work cross-functionally. - Proficiency in Excel, PowerPoint, and tools such as Salesforce, Power BI, Tableau (preferred). - Advanced English proficiency (spoken and written). - Must be willing to relocate to Costa Rica or Guatemala. Responsibilities - Develop and execute the B2B marketing strategy aligned with overall business objectives. - Lead annual and quarterly planning cycles for B2B campaigns in coordination with sales and product teams. - Build customer segmentation models, buyer personas, and targeted go-to-market strategies. - Oversee market analysis, competitive benchmarking, and business intelligence reporting. - Track and report marketing performance metrics (KPIs, ROI, conversion funnels, etc.). - Support the creation of compelling value propositions and positioning in collaboration with sales and product. - Identify market trends and deliver actionable insights to inform strategic decisions. - Manage and optimize B2B marketing budgets through performance analysis and ROI tracking. - Lead internal teams (when applicable) and manage relationships with external research or analytics vendors. Skills - Strategic thinking and business acumen - Results-oriented and data-driven mindset - Analytical thinking and ability to synthesize complex data - Cross-functional leadership and influence - Effective communication and stakeholder management - Proactivity and continuous improvement mindset Descripción del trabajo Lorem ipsum dolor sit amet , consectetur adipiscing elit. Nullam tempor vestibulum ex, eget consequat quam pellentesque vel. Etiam congue sed elit nec elementum. Morbi diam metus, rutrum id eleifend ac, porta in lectus. Sed scelerisque a augue et ornare. Donec lacinia nisi nec odio ultricies imperdiet. Morbi a dolor dignissim, tristique enim et, semper lacus. Morbi laoreet sollicitudin justo eget eleifend. Donec felis augue, accumsan in dapibus a, mattis sed ligula. Vestibulum at aliquet erat. Curabitur rhoncus urna vitae quam suscipit , at pulvinar turpis lacinia. Mauris magna sem, dignissim finibus fermentum ac, placerat at ex. Pellentesque aliquet, lorem pulvinar mollis ornare, orci turpis fermentum urna, non ullamcorper ligula enim a ante. Duis dolor est, consectetur ut sapien lacinia, tempor condimentum purus. Obtén acceso completo Accede a todos los puestos de alto nivel y consigue el trabajo de tus sueños. Inscríbete ahora