Job summary Join our Mission to Lead the Future of Snacking. Make It With Pride You manage the media agenda in a particular geography. Responsibilities - Orchestrate digital media ecosystems that convert awareness & engagement into ROI, leveraging powerful strategies that stand out in the category and elevate our brands into the heart and minds of our consumers. - Strengthen the partnership between key media stakeholders, agencies, platforms and teams inside Mondelez to bring the best results. - Drive creative excellence oriented to elevate ROI results. - Lead influencers and content creators reinforcing to Mondelez policy and governance. - Build and Execute the Empathy @ Scale Campaigns () to execute the best-in-class precision / programmatic marketing campaigns including audience building, planning, execution and measurement, challenging the agencies on expected performances, along with ongoing optimization of in-flight digital marketing campaigns to maximize business impact. Social Community Development, Website & Content Experiences - Deploy the global digital agenda through the establishment of local market principles and vision for how our Brands react, engage and show up across owned Social Media platforms - Provide thought leadership on a market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation and share learning & best practices across regions - Lead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ Brands - Filter agency and marketing partner concepts to ensure meaningful connection to target audiences and Brand purpose - Evangelize effective content workstreams and identify efficient sources to produce high-volume, low-cost content leveraging global ecosystem - Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences - Leverage and manage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks - Build brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platforms - Identify, evaluate and create synergies among Brand owned & Ecomm sites, focusing on front end content experiences that sync with brand vis id, campaigns and optimal user experience - Develop pathing strategies ensuring digital campaigns result in best-in-class 360 consumer journeys - Establish and organize top quality community management process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teams - Maintain social governance, assisting with new channel set-up, inventory of all social channels and adhering to all global standards/principles Consumer Data / CRM Strategy - Build and execute a data strategy that focus on collect, active and enrich consumer data across the development of value exchanges, technology and creativity. - Work efficiently with the Digital Identity and Data team and external partners to define, extract, and synthesize available data and develop optimal deployment strategy - Lead on developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer info - Champion strategic and data-lead thinking within organization so that we build knowledge around data and customer lead marketing - Deliver omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience - Collaborate with the insights and measurement team to analyze the business impact of the data and audience strategy and implement optimization recommendations. Measurement & Optimization - Support agencies with collection, monitoring and analyzation of daily, weekly, monthly, and quarterly reporting and presentations. Optimize strategy and content based on learnings. - Establish critical KPIs across all Brands, owned channels, identifying growth metrics across engagement, impressions and followers - Manage ongoing social media analytics and insights to track performance and continually optimize social media executions to drive engagement and brand conversations. - Support MMM process and Digital ROI results. - Direct competitive analyses across platforms to inform key learning and KPI performance KPIs / Dimensions - Develop world class digital content experiences, driving content & conversation capabilities across the local marketing ecosystem, enabling marketing transformation, and scale content / learning regional/global Deliver business impact through cohesive, disruptive and consumer first strategies, strengthening brand equity, relevancy and conversion - Expand 1st party data sets through high engaging local programming and increase volume of consumer collection points Leadership Competencies: - A passion for understanding each Brand's unique consumer and their nuances - Drive innovation and transformation agenda rooted in consumer behaviors - Execute with excellence, setting focused strategic agenda, ensuring highest level of excellence and delivering results - Exhibits organizational agility, creativity and intellectual horsepower Committed to driving results - Highly collaborative and the ability to influence cross-functional teams and external agencies to realize the marketing aspirations of the brands - Strong professional relationships with colleagues, agencies and vendors Functional competencies required: - A passion for social media and creating unique organic content experiences - Ability to analyse metrics & data to help with content optimization - Function expert in social media and creating front-end digital experiences - Translate brand strategies into persuasive communication, innovation and customer activation platform - Drive impact through relevant touch points that drive business - Fluent and demonstrated world class capability to guide and build organizational competency, shape overall digital marketing ecosystem - Fluent in English is mandatory Job Type Regular Media Marketing Descripción del trabajo Lorem ipsum dolor sit amet , consectetur adipiscing elit. 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