**Language**: The role is in English. **Salary**: $1,000 USD / month paid directly via Wise / PayPal / Payoneer / Binance / Crypto etc. **Hours**: Flexible, but available 10:00am - 6:00pm EST **Role Overview**: This is a **high-impact, full-stack marketing role** where you will work **directly with the CEO**, own marketing strategy and execution, and play a critical role in the company’s next phase of growth. **About Us**: Natural Cure Labs is an award-winning dietary supplement company dedicated to delivering high-quality, science-backed products that empower individuals to take control of their health. With a strong presence on Amazon, TikTok Shop, Shopify, and Walmart, we are a trusted brand known for clean-label, vegan, non-GMO supplements. Our mission is to make natural health solutions both accessible and effective, supported by rigorous research and compliance. **Natural Cure Labs Mission**: To empower individuals on their wellness journey by providing high-quality, naturally derived supplements supported by research. **Natural Cure Labs Vision**: To enable a culture of wellness, where individuals make informed choices and have access to natural products to live healthy, confident, and fulfilled lives. **Primary Role Objectives**: - **Drive paid ad performance** - Optimize Google, Meta, and TikTok ad spend, creative, and targeting - **Create SEO-driven content** - Build a library of blogs and educational content that ranks and converts️️️ - **Develop and manage Klaviyo automations** - Improve lifecycle marketing via segmentation and flows️ - **Rebuild our social media strategy** - Create and manage organic social content across key platforms **Success Scorecard for the role**: - **Optimize paid ad performance** across **Google (Search, Shopping, pMax), Meta, and TikTok Shop** (reduce CPC and ACOS, increase ROI) - **Design high-performing creative** that “stops the scroll” and supports A/B testing strategies - **Develop high-ranking SEO blog content** across multiple websites that attracts and converts (20+ articles / month) - **Build and optimize automated Klaviyo flows** for welcome, post-purchase, and abandoned cart series - **Design and write weekly newsletters** to drive open and click-through rates with engaging content and promotions - **Overhaul our social media strategy** with consistent, compliant content and high-engagement form **Regular Role Activities**: **1. Paid Advertising Management (30%)** - Create and manage **Google Ads, TikTok Ads, and Meta Ads** campaigns - Build **scroll-stopping ad creatives** and test hooks, headlines, and CTAs - Optimize campaigns for **ACOS, CPC, CTR, and ROAS** **2. SEO Content Marketing (25%)** - Develop and publish SEO-optimized blog content across multiple web properties - Conduct keyword research and content gap analysis - Write educational articles that attract, engage, and convert visitors - Create and optimize automated flows: welcome, post-purchase, abandoned cart, win-back - Segment audiences and build lifecycle campaigns - Track performance and optimize based on open/click/conversion rates **4. Weekly Newsletter Execution (15%)** - Monitor and improve open and click-through rates **5. Social Media Strategy (10%)** - Create compliant content for IG, TikTok, LinkedIn, and Facebook - Plan and schedule posts using a content calendar - Monitor performance and iterate based on engagement **Key Skills**: - **Advertising Platforms**: Google Ads, TikTok Ads, Meta Ads - **Content Marketing**: SEO, blog writing (Shopify, Squarespace), keyword research (SEM Rush), topical authority - **Web Tools**: Shopify, Squarespace, ChatGPT, Google Analytics - **Social Media**: Organic strategy, scheduling, compliance for supplements **What Success Looks Like**: - **Lower CPC and ACOS**, higher ROAS and CTR across paid channels - **Top-ranking blog content** that brings in organic traffic and conversions - **Klaviyo flows increase LTV** and reduce churn via segmented automation - **Weekly newsletters boost engagement**, click-through, and promotion performance - **Organic social presence grows**, all content remains compliant and high quality **Tools**: - Shopify - Squarespace - ChatGPT / DeepSeek / Claude - Canva - Klaviyo - Google Ads / Google Analytics / Google Merchant Center - Meta Ads / Business Center - TikTok Shop / TikTok Ads / TikTok Business Center - Microsoft 365 (Office products + Teams) **People Contacts and Interactions**: - **CEO** - Weekly meetings to align strategy & execution. - **Influencers & Affiliates** - Recruiting, onboarding, and tracking performance. - **Agencies & Vendors** - As needed for ad management, design, or marketplace support. **Mandatory Meetings**: - 1 hour weekly strategy check-in with CEO (L-10 format from EOS). - Bi-weekly ad performance reviews. - Monthly affiliate & influencer performance check-ins. **Hiring Process in Five Steps (~3 hours total)**: - 3 minute video intro - 30 minute intro call with th