Technical and strategic knowledge to design, implementand optimize automated marketing campaigns. In this role, you'llwork in one of our IBM Consulting Client Innovation Centers(Delivery Centers), where we deliver deep technical and industryexpertise to a wide range of public and private sector clientsaround the world. Our delivery centers offer our clients locallybased skills and technical expertise to drive innovation andadoption of new technology. Your Role and Responsibilities Seniorconsultant, expert in Salesforce's Marketing Cloud tool,responsible for designing the campaign days for each of thecampaigns, setting checkpoints and making adjustments based on theresults obtained. Required Education Bachelor's Degree PreferredEducation Bachelor's Degree Required Technical and ProfessionalExpertise - Automation and advanced segmentation to personalize thecustomer experience. - Improved email deliverability (IP warming,SPF, DKIM, DMARC). - Metrics analysis and reporting with MarketingCloud Intelligence (Datorama). - Compliance with regulations suchas GDPR and CCPA. Preferred Technical and Professional Experience -Mail Studio: Creation and personalization of emails with AMPscriptand Dynamic Content. - Journey Builder: Automation of customerjourneys based on data and triggers. - Automation Studio:Programming of processes such as data import, segmentation andsending. - Data Extensions & SQL: Creation and management ofrelational databases within SFMC. - Contact Builder: Data modelingand relationships between data extensions. - Cloud Pages &Landing; Pages: Creation of web pages and forms with HTML, CSS andAMPscript. - Mobile Studio: Configuration of SMS and pushnotifications. - Advertising Studio: Integrations with socialnetworks and custom audiences. About Business Unit IBM Consultingis IBM’s consulting and global professional services business, withmarket leading capabilities in business and technologytransformation. With deep expertise in many industries, we offerstrategy, experience, technology, and operations services to manyof the most innovative and valuable companies in the world. Ourpeople are focused on accelerating our clients’ businesses throughthe power of collaboration. We believe in the power of technologyresponsibly used to help people, partners and the planet. Your Life@ IBM In a world where technology never stands still, we understandthat dedication to our clients' success, innovation that matters,and trust and personal responsibility in all our relationshipslives in what we do as IBMers as we strive to be the catalyst thatmakes the world work better. Being an IBMer means you’ll be able tolearn and develop yourself and your career, you’ll be encouraged tobe courageous and experiment every day, all whilst havingcontinuous trust and support in an environment where everyone canthrive whatever their personal or professional background. OurIBMers are growth-minded, always staying curious, open to feedbackand learning new information and skills to constantly transformthemselves and our company. They are trusted to provide ongoingfeedback to help other IBMers grow, as well as collaborate withcolleagues keeping in mind a team-focused approach to includedifferent perspectives to drive exceptional outcomes for ourcustomers. The courage our IBMers have to make critical decisionsevery day is essential to IBM becoming the catalyst for progress,always embracing challenges with resources they have to hand, acan-do attitude and always striving for an outcome-focused approachwithin everything that they do. About IBM IBM’s greatest inventionis the IBMer. We believe that through the application ofintelligence, reason and science, we can improve business, societyand the human condition, bringing the power of an open hybrid cloudand AI strategy to life for our clients and partners around theworld. Restlessly reinventing since 1911, we are not only one ofthe largest corporate organizations in the world, we’re also one ofthe biggest technology and consulting employers, with many of theFortune 50 companies relying on the IBM Cloud to run theirbusiness. At IBM, we pride ourselves on being an early adopter ofartificial intelligence, quantum computing and blockchain. Now it’stime for you to join us on our journey to being a responsibletechnology innovator and a force for good in the world. OtherRelevant Job Details For additional information about locationrequirements, please discuss with the recruiter followingsubmission of your application. Job Title: Salesforce - MarketingCloud Consultant Job ID: 14855 City / Township / Village: BogotaState / Province: Colombia Work arrangement: Hybrid Area of work:Consulting Employment type: Regular Contract type: Regular Positiontype: Professional Some travel may be required based on businessdemand. Company: IBM Shift: General (daytime) Is this role acommissionable/sales incentive based position? #J-18808-Ljbffr Consulting