About the Job Home Services Contractor Marketing Agency is Seeking a Google Ads / Paid Media Specialist. We are rapidly growing and looking for a results-driven Google Ads / Paid Media Specialist who can hit the ground running and help us optimize performance for our clients from day one. The ideal candidate will have advanced knowledge of Google Ads and Google Ads Editor, strong working knowledge of GA4, Google Tag Manager, and Looker Studio. They will be responsible for managing and optimizing Google Ads campaigns across multiple accounts, monitoring daily performance, conducting regular account audits, and writing compelling ad copy and responsive search ads. The successful candidate will also be able to set up and maintain conversion tracking via Google Tag Manager and GA4, collaborate with creative and landing page teams, create monthly performance reports, and contribute to the development of automated dashboards and reporting systems. This is a client-facing role: The candidate will be expected to join Zoom calls and confidently discuss strategy, performance, and recommendations with both internal team members and external clients. - Manage and optimize Google Ads campaigns for home services clients (Search, Display, Video, Remarketing). - Monitor daily performance to ensure cost per lead targets and budget pacing are on track. - Conduct regular account audits and identify areas for improvement. - Write and test compelling ad copy and responsive search ads. - Perform keyword research, build negative keyword lists, and strategically manage match types. - Set up and maintain conversion tracking via Google Tag Manager and GA4. - Collaborate with creative and landing page teams to align assets with campaign intent. - Create monthly performance reports with actionable insights and clear results. - Contribute to the development of automated dashboards and reporting systems. Requirements: - Experience managing YouTube and Microsoft Ads. - 3 - 5 years of hands-on paid media experience, preferably in an agency setting. - A portfolio or performance summary demonstrating proven cost per lead and return on ad spend improvements. - Strong written and verbal communication skills in English. - Ability to work U.S. business hours (with some flexibility). - Excellent attention to detail and strong organizational skills.