Join Rappi as a CRM Analyst and be part of a revolutionary team! We are looking for a CRM Analyst to join the Acquisition and CRM team for Couriers at Rappi. This role involves leading the global communication strategy focused on acquisition, retention, and reactivation of couriers. Key Responsibilities: Create new communication flows in Braze. Analyze CRM campaign performance and identify improvement opportunities. Coordinate with local marketing teams and stakeholders to optimize communication strategies. Create, automate, and maintain reports using tools like Power BI or Google Sheets. Execute segmentation, cohort analysis, and automation of communication flows. Collaborate with Brand and Data Science teams for campaign design and optimization. Support data acquisition and develop strategic insights for decision-making. Document processes and maintain dashboards and key reports. Work with Data Engineers to scale and automate processes. Propose and develop new segments and aggregation models based on analytical findings. Requirements: Degree in Engineering, Business Administration, Economics, or related fields. 2-3 years of experience in similar roles (CRM, Analytics, Digital Marketing, Growth). Intermediate proficiency in SQL and Excel. Knowledge of visualization tools like Power BI. Experience with automation and CRM tools like Braze (and Liquid code). Basic knowledge of Python or Airflow is a plus. Analytical, proactive, and quick learner. Good communication and teamwork skills. Continuous improvement mindset, resilience, and results-oriented. Additional information: Worker type: Regular Company: Rappi Technology Colombia For more information, visit our website and check our reviews on Glassdoor . We look forward to building and delivering magic together! #Rappi #J-18808-Ljbffr