About the Marketing Manager position We are looking for a flexible, versatile, enthusiastic marketer who will be responsible for growing inbound sales channels. Marketing Manager responsibilities are: Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization. Own the implementation of marketing campaigns from start to finish. Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more. Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature. Take charge of marketing budget, ensuring that funds are invested and allocated wisely. Measure and report performance of marketing campaigns. Gain insight from reported performance, and assess this against company goals. MUST BE ADVANCED strategist with Hubspot. Marketing Manager requirements are: BS/MS degree in marketing or a related field. Demonstrable experience in marketing, coupled with the desire and potential to learn. Proven experience in identifying target audiences and in creatively devising and leading engaging, educating, and motivating marketing campaigns across channels. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns. Numerically literate; can: Understand and interpret metrics. Process figures. Interpret and process spreadsheets. Comfortably manipulate numbers. Good taste, a sense of aesthetics and a love for great copy and witty communication. Up-to-date with the latest trends and best practices in online marketing and measurement. #J-18808-Ljbffr