Job Title: Digital Media Strategist ", " About the Role ", " We are seeking a Digital Media Strategist to develop comprehensive media plans aligned with client goals and target audiences. ", " Key Responsibilities ", " - Conduct in-depth research and analysis to identify optimal media channels and strategies - Determine budget allocation across channels based on performance and objectives - Stay abreast of emerging digital media trends, technologies, and AI integrations ", " Campaign Execution & Management ", " - Oversee the execution of paid media campaigns across various platforms - Manage relationships with external vendors responsible for day-to-day campaign management - Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills ", " Budget Management ", " - Monitor and control media budgets across all channels - Ensure campaigns are delivered within allocated resources and on schedule ", " The successful candidate will have 3+ years of experience in the advertising agency environment, strong project management skills, and proven experience in digital media planning and buying.