Head of Content and Copywriting (focus on LinkedIn content) About Cosign: Cosign is revolutionizing the rental industry with a market-leading rent guarantee product. Our mission is to expand access to housing for renters and increase occupancy for landlords. Backed by leading entrepreneurs and real estate investors, Cosign is built by experienced landlords who understand the needs of the rental market. Role Description: As Head of Content and Copywriting for Cosign, you'll lead our content strategy and copywriting efforts while working with a dynamic, motivated team focused on setting new industry standards. This role spearheads our market intelligence initiatives, transforming complex real estate trends into content that resonates across various platforms, with a primary focus on LinkedIn. Cosign is looking for a rockstar that has experience growing personal/company brands through engaging/educating LinkedIn content. This individual will play a large role in Cosign’s growth and success. Develop and implement strategic content initiatives across digital platforms, with LinkedIn as the primary focus Craft engaging content for multiple channels, including LinkedIn, Twitter, Instagram, and Facebook Write captivating blogs, thought-leadership articles, and email newsletters Oversee the production of visual content, from graphics to animation Maintain a content calendar for timely and consistent communication Conduct thorough analysis of local, regional, and national real estate markets Transform complex real estate trends into content that resonates through insightful analysis and engaging storytelling Create and manage multimedia content, including data visualizations, market reports, and trend analyses, optimized for LinkedIn engagement Implement data-driven content optimization strategies to maximize reach and engagement, especially on LinkedIn Design and execute SEO/SEM strategies to boost visibility and drive traffic Analyze campaign performance with tools like Google Analytics, SEMrush, and LinkedIn Analytics Create visually appealing, targeted campaigns to drive engagement Monitor and analyze emerging digital trends to maintain our competitive edge in the industry Proactively explore and implement innovative content formats and engagement strategies Conduct ongoing research to identify new tools and platforms that could enhance our digital presence Develop and test creative approaches to increase audience interaction and content effectiveness Basic Qualifications 3+ years of marketing and editorial experience Previous editorial experience covering real estate, personal finance, data reporting, service journalism, startups and/or creator content Expert research capabilities, including conducting primary source interviews Superior editing and proofreading abilities Exceptional command of grammar and spelling Proven ability to consistently deliver high-quality content while meeting deadlines Proficiency in Adobe Creative Suite or Canva for creating visual content Preferred Qualifications Extensive experience in content optimization and digital strategy, particularly for LinkedIn Familiarity with creator-led content strategies, especially on LinkedIn Strong collaborative mindset and team-oriented approach Ability to excel on small tech-forward and fast-moving teams Expertise in LinkedIn Ads, Google Ads, and analytics tools (Google Analytics, SEMrush) Strong SEO knowledge Experience managing social media for startups or within real estate Background in multi-channel campaign strategy and execution Graphic design skills and experience creating visually appealing marketing materials Why Join Cosign? Be part of an innovative team: Collaborate with a creative, high-energy team that values hard work, rapid growth, and team culture. Professional growth opportunities: Pursue opportunities for professional growth within Cosign after demonstrating your ability to execute at a high level. Autonomy and flexibility: Work in a high-trust environment with autonomy to complete your work and take on additional responsibilities that interest you. Direct access to founding team: Work closely with Cosign's founding team, including our CEO, CTO, and Head of Strategy and Operations. #J-18808-Ljbffr