**About the Job**: EDDY Pump is a leading engineering and manufacturing company specializing in advanced pump technologies and systems. We combine innovation and cutting-edge technology to deliver exceptional solutions for our customers. We believe data is the backbone of effective decision-making. So, we are seeking an Analytics Specialist to help us maximize the value of our digital efforts. **Key Responsibilities**: - **Data Tracking & Implementation**: - Set up and manage tracking systems using Google Analytics 4 (GA4), Google Tag Manager (GTM), Microsoft Clarity, and other analytics tools on WordPress. - Implement custom event tracking, user behavior tracking, and conversion goals across digital platforms. - Ensure data integrity and troubleshoot any tracking or reporting issues. - **Performance Analysis**: - Analyze website performance, user engagement, and marketing campaign metrics to identify areas for improvement. - Provide actionable insights to drive lead generation, sales conversions, and overall digital performance. - Develop attribution models to evaluate campaign effectiveness. - **Reporting & Visualization**: - Create intuitive and actionable dashboards using GA4, HubSpot, Looker Studio, Power Bi and other visualization tools. - Present insights and trends to cross-functional teams in an easily digestible format. - **Collaboration**: - Partner with marketing, sales, and product teams to define KPIs and ensure alignment on data needs. - Support team initiatives with data-driven recommendations for website optimization, marketing strategies, and lead nurturing. - **Tool Integration & Optimization**: - Oversee seamless integration of analytics tools (e.g., HubSpot CRM, Microsoft Clarity, and GTM) with marketing platforms. - Evaluate and recommend new tools or systems to enhance analytics capabilities. - **Testing & Experimentation**: - Assist with A/B testing and multivariate testing for website features, marketing campaigns, and user flows. - Use analytics insights to guide hypothesis creation and experiment strategies. **Key Qualifications**: - 2-5 years of experience in analytics, with a strong focus on digital marketing performance. - Expertise in GA4, Google Tag Manager (GTM), HubSpot CRM, and Microsoft Clarity. - Deep understanding of setting up custom events, triggers in GTM to track user behavior accurately across websites and campaigns. - Expertise in creating audience segments based on behavioral data and using them effectively in GA4, HubSpot, and other tools for targeted campaigns. - Experience implementing Analytics on WordPress. - Proven ability to implement and troubleshoot advanced tracking setups. - Strong analytical skills with the ability to derive insights from datasets. - Knowledge of SEO tools like SEMrush and Ahrefs. - Proficiency in Excel, Google Sheet and data visualization tools (e.g., Looker Studio, Power BI). - Familiarity with heatmap and session replay tools like Microsoft Clarity. - Solid understanding of digital marketing metrics (CTR, CPA, ROI, etc.). - Knowledge of website optimization strategies (e.g., site speed, UX improvements). - Ability to collaborate effectively across teams and manage multiple projects simultaneously. - Excellent verbal and written communication skills for presenting data-driven insights to stakeholders. **Preferred Skills (Nice to Have)**: - Understanding of Google Ads and lead generation pipelines. - Familiarity with funnel optimization and customer journey mapping. - Knowledge of statistical analysis techniques (e.g., regression analysis, hypothesis testing). - Certification in tools such as Google Analytics (GA4) or HubSpot is a plus. - Hands-on experience with A/B testing platforms like Optimizely or VWO. - Familiarity with GDPR, CCPA, and other data privacy regulations to ensure compliance in analytics tracking and reporting.