About Us: At Applaudo Studios, we believe in creating a work environment that fosters growth, innovation, and collaboration. Our team is composed of talented individuals who share a passion for delivering exceptional results. Job Summary: We are seeking an experienced Marketing Automation Specialist to join our team. In this role, you will design, implement, and manage marketing automation workflows and campaigns within HubSpot. You will work closely with the marketing team to develop and optimize email marketing, lead nurturing, and lead scoring strategies. Responsibilities: 1. Design, implement, and manage marketing automation workflows and campaigns within HubSpot. 2. Collaborate with the marketing team to create and optimize email marketing, lead nurturing, and lead scoring strategies. 3. Analyze and report on the performance of marketing campaigns, utilizing HubSpot's analytics tools to inform data-driven decisions. 4. Maintain and segment contact databases to ensure personalized and targeted communication strategies. 5. Collaborate with content creators to develop compelling content tailored for automated campaigns. 6. Ensure seamless integration between HubSpot and other marketing or sales tools. Requirements: - Bachelor's degree in Marketing, Integrated Marketing, Business Administration, or a related field. - Proven experience as a HubSpot Marketing Automation Specialist or similar role. - Proficiency in using HubSpot's marketing hub and related functionalities. - Strong analytical skills and ability to interpret data into actionable insights. - Excellent communication and collaboration abilities. - HubSpot certifications are a plus. - Familiarity with related marketing tools and CRMs is desirable.