Eddy Pump is a fast-growing international engineering and manufacturing company. We are currently looking for a SEO Analyst. Role: - Plan, develop and implement our SEO strategy - Work towards organic search optimization and ROI maximization - Regularly perform thorough keywords research - Identify key SEO KPIs - Monitor redirects, click rate, bounce rate, and other KPIs - Prepare and present reports regularly - Identify our buyer persona to better target identified audiences - Identify problems and deficiency and implement solutions in a timely manner - Producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights - Coming up with conversion optimization strategies, with the aim of improving efficiency in the digital marketing department and increasing ROI - Implementing tracking into various marketing initiatives using Google Tag Manager - Benchmarking performance across all online channels and advising on KPIs based on performance analysis - Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data - Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution - Spotting opportunities to try innovative new methodologies and improve the analytical procedure - Working daily with analytical software including but not limited to Google Adwords, Google Analytics, Adobe Analytics, and more **Qualifications**: - 4 years of experience as Search Engine Marketing Specialist or similar role - 4 years of experience with planning and implementing a successful SEO strategy - Proven success in SEO - 4 years of experience web analytics, marketing, and business development - Experience with A/B testing and other testing metrics - Knowledge of HTML, CSS, JavaScript