Job Description We are seeking a visionary leader to drive strategic high-impact initiatives for brand growth and demand generation globally. The ideal candidate will oversee demand generation, digital presence, owned channels, managing external agencies, and ensuring continuous optimization of marketing performance in its owned channels. Main Responsibilities: 1. Website Management & Conversion Optimization - Lead the global corporate website strategy, ensuring continuous improvements in performance, SEO, UX, and conversion. - Manage an external agency and a full-stack squad responsible for maintaining, optimizing, and evolving the CMS. - Paid Media & Demand Generation - Lead strategic paid media campaigns, with a strong focus on LinkedIn Ads for acquisition and engagement. Negotiate better deals with media platforms for the company, globally. - Search for new channels, strategies, and tools to optimize results. - Brand Strategy & U.S. Awareness - Lead campaigns to increase brand awareness and presence in the U.S. working closely with the US Marketing team and Brand Authority Leader. - Ensure brand consistency across regions and across different campaigns and initiatives, especially in our owned channels. - Be creative in finding new ways to increase brand awareness and build authority. - Cross-Functional Collaboration & Optimization - Work closely with Product Marketing, Sales, Marketing Campaigns, Strategic Alliances, and regional marketing teams to ensure strategic alignment across the globe. - Track key performance indicators, such as brand awareness, website traffic, conversion rates, and pipeline impact, optimizing strategies based on data insights. Measures of Success: 1. Increase CRO. 2. Increase the MQL of our owned channels to be part of our ICP. 3. Lead generation from the company's owned channels, improving the MQL to SQL. 4. VTEX brand awareness & authority. 5. Organic content performance, both in social media and the website. 6. Website's organic traffic improvement.