At the forefront of digital innovation, this pivotal leadership role spearheads the development and execution of a comprehensive consumer digital strategy. About the Opportunity The successful candidate will be responsible for crafting a seamless digital ecosystem that encompasses web, apps, content hubs, and emerging touchpoints. Key Responsibilities: - Digital Consumer Experience & Ecosystem Design: Lead the design and optimization of the digital consumer ecosystem to deliver exceptional user experiences. - Media & Performance Marketing: Oversee digital media planning, buying, and optimization across various platforms, including social media, programmatic, and retail media. - Data Strategy & Personalization: Develop and implement a data-driven strategy to acquire, enrich, segment, and activate customer data. - Capability Building & Governance: Institutionalize the use of global tools and systems across brand teams to ensure consistency and best practices. - Digital Thought Leadership: Stay ahead of industry trends, champion innovation, and embed digital thinking into the DNA of our brand building and cultural activations. To succeed in this role, you will need 12+ years of experience in digital marketing, media strategy, and performance measurement, preferably within CPG, retail, or digital-first environments. You will have a proven track record of leading digital acceleration and transformation across multi-brand portfolios. Strong critical thinking skills, linking digital activity to commercial outcomes and brand equity are essential. Deep expertise in performance marketing channels (e.g., Meta Ads, Google Ads, Programmatic, SEO/SEM, retail media) and exceptional cross-functional leadership and collaborator management are required. A collaborative, entrepreneurial approach with a passion for innovation, creativity, and consumer obsession is crucial. This role requires a strong ability to analyze complex problems, develop innovative solutions, and drive business growth through strategic decision-making. If you are a forward-thinking leader who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity.