Job Description Optimize, Analyze, Succeed—Your PPC Strategy Starts Here BMG360 doesn’t just follow trends—they set them. As a full-funnel performance marketing powerhouse, they craft data-driven strategies that fuel customer acquisition and brand growth across digital and traditional channels. With 20+ years of expertise, cutting-edge technology, and a culture built on collaboration and innovation, BMG360 is where marketing professionals thrive and careers accelerate. Job Description As a Growth/Account Manager, Paid Search , you will oversee PPC campaigns, conduct keyword analysis, and refine bidding strategies to maximize ROI. Collaborate with cross-functional teams, optimize ad performance, and engage with clients to drive campaign success. Your expertise in paid search marketing will contribute to innovative solutions that enhance performance and fuel business growth. Job Overview Employment type: Indefinite Term Contract Shift: Day Shift, Monday to Friday (9 AM - 6 PM Colombia) Work setup: Remote/Work From Home Your Daily Tasks Manage paid media buying campaigns, primarily focusing on Google Ads and Microsoft Advertising. Conduct keyword research, testing, bidding, and performance analysis to optimize paid search campaigns. Oversee end-to-end PPC campaigns, including ad copy creation, bid management, and performance tracking. Analyze and refine targeting strategies to enhance campaign efficiency and maximize ROI. Identify opportunities for optimization, including targeting, ad scheduling, ad extensions, and audience segmentation. Collect and analyze data, formulate hypotheses, and execute tests to improve campaign performance. Collaborate with the Landing Page team (when applicable) to develop and test high-converting landing pages. Prepare and present comprehensive reports to ensure transparency and data-driven decision-making. Lead client and partner communications via Slack, video calls, and emails. Requirements The Qualifications We Seek 2–4 years of hands-on experience managing PPC campaigns on Google Ads and Microsoft Ads . In-depth knowledge of PPC advertising principles, industry standards, and best practices. Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. Experience in problem-solving and navigating ambiguity in marketing strategies. Proficiency in Google Ads , Microsoft Ads , Display Ads , and other search ad platforms. Familiarity with eCommerce, preferably with experience in platform shopping, PMax campaigns, and product feeds. Proficiency in Google Analytics, Google Tag Manager, Google Data Studio, reporting tools, and Excel/Google Sheets. Excellent verbal and written communication skills with the ability to work independently and collaboratively. Strong ability to articulate and document analysis findings effectively. Exceptional organizational and time management skills, with the ability to manage multiple projects and meet deadlines. Experience in daily email and Slack communication with clients. Benefits Exciting Perks Await! 5 days work week Weekends off Work from home arrangement 20 vacation days in total Prepaid medicine Fully-customized Emapta laptop and peripherals Indefinite term type contract Direct exposure to our clients Career growth opportunities Diverse and supportive work environment Prime Office Locations - Bogotá and Medellin Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar ) Your Future Team at Emapta Latam Join Emapta Latam and contribute to our legacy of transforming global outsourcing. Since 2010, Emapta has pioneered personalized outsourcing solutions, empowering businesses to thrive with bespoke teams and seamless integration. Our commitment to excellence is reflected in our state-of-the-art facilities, competitive compensation, and a supportive work environment that fosters professional growth. With over 900 clients worldwide and a team of more than 10,000 talented professionals , Emapta continues to set new standards in the industry. Apply now to be part of our success story in Colombia, where your skills are valued, and your career ambitions are supported. # EmaptaEra Requirements The Qualifications We Seek 2–4 years of hands-on experience managing PPC campaigns on Google Ads and Microsoft Ads. In-depth knowledge of PPC advertising principles, industry standards, and best practices. Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. Experience in problem-solving and navigating ambiguity in marketing strategies. Proficiency in Google Ads, Microsoft Ads, Display Ads, and other search ad platforms. Familiarity with eCommerce, preferably with experience in platform shopping, PMax campaigns, and product feeds. Proficiency in Google Analytics, Google Tag Manager, Google Data Studio, reporting tools, and Excel/Google Sheets. Excellent verbal and written communication skills with the ability to work independently and collaboratively. Strong ability to articulate and document analysis findings effectively. Exceptional organizational and time management skills, with the ability to manage multiple projects and meet deadlines. Experience in daily email and Slack communication with clients.