PRODUCT GROWTH MANAGER - DN-334

Launch Potato


WHO ARE WE?Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.TYPE: Contract-to-HireMUST HAVE:Proven success delivering internal tools such as CMS platforms, with a deep understanding of cross-functional workflowsStrong experience driving A/B testing and revenue optimization strategiesDemonstrated ability to define and execute product roadmaps in Agile environmentsAdvanced analysis experience using BI tools (e.g., Looker, Tableau) to inform data-driven decisionsExcellent communication and prioritization skills to align engineering, editorial, performance, and paid media functionsEXPERIENCE: 4+ years of product or project management experience supporting internal systems, including content management or monetization toolingYOUR ROLESupport and evolve Launch Potato's internal content systems to enable performance, paid media, and editorial excellence, empowering teams to deliver scalable, optimized consumer content that drives business performance.OUTCOMES (Performance Expectations)Support the Director of Product by helping translate the CMS product vision into tickets, documentation, and prioritized backlog items that reflect stakeholder needs across the businessBuild trusted relationships with cross-functional partners to surface problems, gather feedback, and support roadmap developmentWrite clear, actionable requirements that help the team build features improving publishing workflows, tools, and operational efficiencyManage the intake process for platform requests, organize backlog grooming, and maintain Asana for visibility and follow-throughSupport experiments using A/B testing tools and Looker dashboards to understand feature impact and usageWork toward independently managing project timelines, cross-functional coordination, and progress updates with minimal oversightCOMPETENCIESTactical Ownership: Works within a defined roadmap, translating business needs into actionable tickets and helping prioritize upcoming workHands-On Execution: Willingly dives into the details, adapts to shifting priorities, and finds creative ways to unblock projectsTeam Collaboration: Partners closely with cross-functional business partners to move projects forward and share updates clearlyAnalytical Curiosity: Comfortable using BI tools to explore data, support decisions, and answer stakeholder questionsClear Communicator: Shares updates with clarity, asks great questions, and ensures all voices are heard in cross-functional conversationsAgile Participant: Actively contributes to sprint planning, standups, and backlog grooming with an understanding of Agile best practicesProcess Oriented: Looks for small wins that make tools and workflows better for everyoneWant to make your impact in a profitable, high-growth company? Apply now!Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr

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