Job Title: Senior Digital Marketing Specialist Job Description: We're seeking a highly skilled and creative Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing innovative digital marketing campaigns that drive engagement and conversions. Our ideal candidate has a proven track record of success in creating high-performing ad creatives, with a keen eye for design trends and a deep understanding of social media platforms. You will work closely with our marketing team to translate our brand voice into thumb-stopping ads that drive results across multiple paid media channels. Key responsibilities include: - Developing and implementing comprehensive digital marketing strategies that align with our business objectives - Creating high-quality ad creatives, including static images, video ads, and carousel formats for platforms like Facebook, Instagram, LinkedIn, and Google Ads - Writing compelling ad copy that captures attention and drives action within character limits - Designing visually stunning graphics and layouts using Canva that align with our brand guidelines - Editing and producing engaging video content using CapCut for social media advertising - A/B testing different creative approaches to optimize performance and identify winning concepts - Collaborating with the marketing team to understand campaign objectives and target audiences - Rapidly iterating on creative assets based on performance data and feedback - Managing multiple creative projects simultaneously while maintaining high-quality standards - Analyzing creative performance metrics to inform future creative decisions and strategies Requirements: - Proven experience creating high-performing ads for paid media campaigns, preferably in fintech or financial services - Excellent copywriting skills and ability to craft compelling ad copy that converts - Proficiency in Canva and CapCut, with a strong portfolio of creative work - Strong understanding of social media platforms and their respective best practices - Ability to analyze creative performance metrics and use data to inform future creative decisions - Experience with A/B testing and experimentation in digital marketing - Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams - Adaptability and flexibility in a fast-paced environment What We Offer: - Creative Freedom: You'll have the opportunity to experiment with bold, innovative creative concepts that push the boundaries of fintech advertising. - Direct Impact: Your creatives will directly influence our customer acquisition and growth metrics, making your work immediately measurable and impactful. - Rapid Growth: In our fast-paced environment, you'll quickly build a diverse portfolio of high-performing creative work across multiple platforms and formats. - Industry Innovation: Help establish us as a creative leader in the fintech space, setting new standards for how financial services brands communicate with their audiences. Why Join Us? - We're obsessed with investing in data-driven solutions and cutting-edge technologies. - Be a part of a team that's rewriting the playbook for the Canadian fintech industry. - Your creative work will be the face of our brand, directly shaping how customers perceive and engage with us. - Embrace a fully inclusive and remote-friendly company culture that values diversity and work-life balance.