PPC Specialist Job Description We are seeking a highly skilled and experienced PPC Specialist to join our dynamic team. As a key member of our digital marketing team, you will be responsible for creating and managing effective online advertising campaigns that meet our objectives and maximize our ROI. Key Responsibilities: - Campaign Creation and Management: Develop, execute, and manage PPC campaigns across various platforms, including Google Ads, Facebook Ads, and Bing Ads. - Keyword Research: Conduct thorough keyword research to drive targeted traffic, utilizing industry-leading tools and methodologies. - Budget Allocation: Allocate budgets efficiently to maximize campaign results. - Performance Analysis: Monitor campaign performance using tools like Google Analytics, ensuring optimal ROI. - Ad Copywriting: Craft compelling and optimized ad copies that resonate with the target audience. - Trend Analysis: Stay updated with the latest trends in PPC advertising, applying innovative strategies to outperform competitors. - Landing Page Optimization: Work closely with the design and content teams to ensure landing pages are effectively optimized for conversions. - A/B Testing: Execute tests to ascertain the most effective campaign elements. Requirements: - Bachelor's degree in Marketing, Business, or a related field. - 1+ years of experience for Junior roles - 3+ years of experience for Semi-Senior roles - 5+ years of experience for Senior roles. - Proficiency in using PPC platforms, especially Google Ads and Facebook Ads. - Familiarity with analytics tools such as Google Analytics. - Strong analytical skills with an ability to analyze data, draw conclusions, and develop actionable recommendations. - Solid understanding of bid management, ad placement, keyword relevance, and quality score. - Excellent communication skills to collaborate effectively across teams. - Familiarity with SEO and content marketing strategies would be a plus. If you're a detail-oriented and organized professional with a passion for digital marketing, we invite you to apply for this exciting opportunity.