Digital Marketing Lead Coordinator Location: Remote (LATAM) Employment Type: Full-Time 40hrs/week Package: 2,000 - 2,300 About the Role We're seeking a detail-oriented person to support our digital marketing campaigns and coordinate between various specialists in our marketing ecosystem. The successful candidate will act as the connective tissue between our Google Ads, landing page, and HubSpot teams, ensuring cohesive implementation of our strategic marketing plan while staying responsive to emerging trends and competitive movements.We are a small organization and this role will be working alongside the Director Key Responsibilities Campaign Coordination Coordinate multiple Google Ads campaigns simultaneously Liaise between landing page developers, Google Ads specialists, and HubSpot team Ensure consistent messaging and branding across all marketing channels Track campaign performance and prepare regular data reports Landing Page Management Create compelling landing page content briefs for developers Review and provide feedback on landing page designs Ensure landing pages align with campaign objectives and branding guidelines Monitor landing page performance metrics Data Analysis & Reporting Generate comprehensive reports on campaign performance Identify which campaigns are delivering the best ROI Track conversion paths from ads through to HubSpot Present data insights with actionable recommendations Competitive Intelligence & Trend Monitoring Conduct regular competitive analysis to identify market gaps and opportunities Monitor industry trends relevant to our products and services Research emerging marketing strategies within our sector Quickly develop ad concepts and landing page briefs to capitalise on new trends Recommend adjustments to existing campaigns based on market shifts Marketing Technology Identify opportunities to implement AI tools to enhance marketing effectiveness Help troubleshoot technical issues with marketing platforms Ensure proper integration between Google Ads, landing pages, and HubSpot Stay current with digital marketing technology trends Required Skills & Experience Minimum 4 years' experience in digital marketing Demonstrated understanding of Google Ads and analytics platforms Experience with CRM systems, particularly HubSpot Strong analytical skills with ability to interpret marketing data Excellent written and verbal communication skills Attention to detail and ability to manage multiple projects simultaneously Personal Attributes Self-motivated and proactive Exceptional organisational skills Problem-solver with critical thinking abilities Collaborative team player who can work effectively with specialist teams Comfortable working in a fast-paced environment with changing priorities Agile mindset and ability to pivot quickly based on market development