Join to apply for the Marketing Data Analyst - LATAM role at Braintrust Continue with Google Continue with Google Join to apply for the Marketing Data Analyst - LATAM role at Braintrust Get AI-powered advice on this job and more exclusive features. Sign in to access AI-powered advices Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Job Description Screening call Take Home Assessment (paid) Follow up call Job Description Position: Reports to: Senior Manager, Strategy & Analytics Job Level: L6 Job Family: Technical Interview process: Screening call Panel interview Take Home Assessment (paid) Follow up call Location: Remote The will be responsible for a blend of technical data analysis and strategic business thinking to optimize Ritual's marketing spend and customer acquisition on the Direct to Consumer (DTC) team. This role will partner closely with the growth marketing team on to drive data-driven decision-making and optimize multi-million dollar marketing spend to drive efficient ROAS and LTV:CAC. Core Functions Marketing Funnel Analysis: In-depth analysis of performance trends across each platform and funnel, down to the granular campaign level. Build & Maintain Marketing Data Infrastructure: Ongoing maintenance of channel classification using SQL to bucket spend, traffic, orders, and net revenue by UTM parameters. Automate Existing Manual Reporting: Replace manual data pulls with automated dashboards and workflows, ensuring accuracy, consistency, and real-time insights. Improve efficiency by identifying reporting gaps and implementing scalable solutions. Ongoing Performance Deep Dives: Real-time and retrospective identification of performance, collaborating with relevant teams to troubleshoot and resolve. Enable continuous monitoring and analysis of marketing channel performance Media Measurement Effectiveness: Leading the analysis of media measurement effectiveness across growth marketing, utilizing advanced techniques such as: ○ Attribution modeling: Understanding the impact of different touchpoints in the customer journey and assigning value to each. Incrementality experimentation: Working with marketing leads to develop and implement a testing roadmap to measure incremental lift across channels, then calibrate MMM with incrementality factors (IF) and confidence intervals (CI). Media mix modeling: Optimizing the allocation of marketing budget across different media channels. Strategic Project Execution: Support executive-level team with models, reports, and analyses that focus on improving marketing effectiveness and efficiency. Who You Are: You have a bachelor's or master's degree in a quantitative field. You've spent at least four years as a Data or Business Analyst, ideally working for an e-commerce company that deals with tons of data. You're fluent in English. You're highly analytical and can collect, analyze and interpret large datasets. You're a pro when it comes to using data analysis tools and techniques. You're business savvy and understand marketing principles and business objectives. You're a proactive problem-solver. You have advanced proficiency with querying data warehouses (SQL), analyzing data, and using qualitative techniques to find insights; data modelling capacity in platforms like dbt a big plus. You are highly proficient with data visualization tools (e.g., Omni, Looker, Tableau), direct experience with Omni a plus. You can clearly and effectively communicate your findings and insights to stakeholders at all levels. You're able to manage cross-department projects and you understand how different business processes work. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Information Technology Industries Technology, Information and Internet Referrals increase your chances of interviewing at Braintrust by 2x Get notified about new Marketing Data Analyst jobs in Colombia . Bogota, D.C., Capital District, Colombia 1 month ago Bogota, D.C., Capital District, Colombia 2 days ago Bogota, D.C., Capital District, Colombia 2 weeks ago Bogota, D.C., Capital District, Colombia 1 month ago La Argentina, Huila, Colombia 1 month ago Bogota, D.C., Capital District, Colombia 5 months ago Bogota, D.C., Capital District, Colombia 2 weeks ago Business Analyst - Medical Practice Consultant Full-Stack Marketing Operator (AI-Powered) Bogota, D.C., Capital District, Colombia 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr