Digital Media Planner/Buyer Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. About the Role We are seeking a Digital Media Planner/Buyer to join our team in Latin America. The ideal candidate will have a strong media and advertising foundation, with expertise in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, and other digital media channels. Main Responsibilities - Develop comprehensive media plans aligned with client goals and target audiences - Conduct in-depth research and analysis to identify optimal media channels and strategies - Determine budget allocation across channels based on performance and objectives - Stay abreast of emerging digital media trends, technologies, and AI integrations Campaign Execution & Management - Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display) - Manage relationships with external vendors responsible for day-to-day campaign management - Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills - Analyze campaign performance data to identify areas for optimization and improvement Budget Management - Monitor and control media budgets across all channels - Ensure campaigns are delivered within budget and on schedule Skills & Qualifications - 3+ years of experience in the advertising agency environment - Strong project management skills - Proven experience in digital media planning and buying, with a strong focus on performance marketing - In-depth knowledge of various digital media channels and platforms - Expertise in tracking and analyzing campaign performance data Company Benefits - Competitive salary and bonuses, including performance-based salary increases - Generous paid-time-off policy - Flexible working hours - Work remotely About Working at Bluelight You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You'll collaborate with modern technologies and work alongside some of the best professionals in the industry.