Job Overview We are seeking a highly skilled Digital Marketing Operations Specialist to oversee projects and initiatives in marketing technology and lead management operations in Latin America. This role involves collaborating with teams to ensure technology platforms meet business requirements while adhering to standardization and industry best practices. Main Responsibilities: - Oversee the organization, management, and implementation of projects and initiatives in marketing technology & lead management operations. - Work closely with LATAM and Central Digital Marketing teams to ensure technology platforms can meet business requirements while incorporating standardization and industry best practices. - Analyze marketing funnel activities to guide performance improvement strategy and optimize flow through to sales organization. - Evaluate end-to-end tracking and reporting capabilities across key technology platforms. - Monitor demand generation projects, identify reporting gaps, and cleanse data as required. - Test and support data ingestion and outputs for all programs/campaigns, including Salesforce lead creation and reporting. - Collaborate cross-functionally with IT, CRM, and Digital Marketing to make updates to our CRM based on best practices, business, and marketing needs. - Maintain knowledge of internal systems, capabilities, teams, and resources, combined with strategic ideation, research, and knowledge of industry standards. - Pursue ongoing education of industry knowledge, best practices, and trends as it pertains to operations, marketing automation, and campaign management. Required Skills and Qualifications Required qualifications include a Bachelor's degree in marketing, communications, business or a related field, along with proven project management skills and experience working in an international collaborative setting. Experience in Power BI and B2B marketing is essential. Excellent communication skills in English are mandatory. Benefits and Opportunities This role offers opportunities for growth and development, as well as the chance to work with a talented team of professionals. If you are a motivated and organized individual with a passion for digital marketing, we encourage you to apply. About the Role This role is responsible for overseeing the implementation of marketing technology and lead management operations in Latin America. The successful candidate will have excellent project management skills and experience working in an international setting.