Marketing Communications Analyst Intern Location: Bogotá, Colombia / Remote Reports to: Alice Zieska, Marketing Leadership Role Overview As a Marketing Communications Analyst Intern at Sezzle, you will play a pivotal role in driving measurable performance within cross-channel marketing efforts. This role is tailored for a data-savvy, results-oriented candidate seeking exposure to omni-channel campaign execution, content strategy, and performance analytics. You will be actively involved in the end-to-end lifecycle of campaigns across email, SMS, app messaging, and push notifications—evaluating their efficacy through KPIs such as engagement rates, CTR, conversion rates, segmentation accuracy, and A/B test results. Key Responsibilities Campaign Execution and Operations - Support the deployment of integrated campaigns using data analytics across CRM tools (e.g., Braze) to identify what’s working well, what isn’t and why. - You will also support the overall MarComm team when necessary ensuring campaign accuracy through QA protocols, legal/compliance approval, and stakeholder alignment. - You will follow protocols to maintain analytics documentation and ensure the understanding of the analytics by key stakeholders using control group testing, standardization and normalization techniques, and enabling visual data through the company’s redash portal, and other systems as necessary. Performance Analysis and Reporting - Monitor and report on campaign performance using dashboards and structured reporting templates. Key metrics include: - Open/Click-through/Conversion Rates - Segment performance variance - Retention and re-engagement KPIs - Initiate and support data pulls to inform iterative strategy shifts and micro-segmentation efforts. Content Optimization and Personalization - Collaborate on the creation of tailored content aligned with behavioral and demographic segmentation, with a focus on increasing message relevance and ROI. - Partner with internal teams to ideate, develop, and analyze content variants for performance optimization (copy A/B tests, CTAs, cadence tests). Strategic Enablement - Provide insight-driven recommendations based on historical performance data and benchmark trends. - Track and flag potential risks in project workflows, recommending preventive measures and backup plans to mitigate delays or compliance gaps. Ideal Candidate Profile Skills & Competencies - Proficiency in data-driven marketing practices with the ability to synthesize insights from campaign performance reports. - Foundational experience in tools such as redash (or similar business intelligence tools), Excel/Google Sheets, Braze, and Figma; familiarity with CRM segmentation logic and data fields is a plus. - Competence in short-form copywriting and campaign asset QA. - Comfort working in agile, matrixed teams with multiple inputs and quick turnarounds. Educational & Professional Experience - Background in marketing, analytics, communications, or related fields. - Previous internships or academic projects involving campaign management, marketing analytics, or content creation preferred. About You - Analytical Thinker: You excel at using logic, data, and patterns to inform decisions and strategies. - Self-Starter: Comfortable taking initiative in ambiguous or evolving environments. - Collaborative Communicator: Able to distill complex updates for both technical and non-technical stakeholders. - Detail-Oriented Executor: Your accuracy ensures campaign quality and compliance with regulatory standards. - Customer-Centric Innovator: You’re passionate about crafting messages that matter to specific audiences and segments. Why Sezzle? Sezzle is a mission-driven fintech innovator aiming to empower the next generation with smarter financial tools. We value diverse perspectives and a growth mindset, and our team is a vibrant mix of technologists, marketers, creatives, and analysts. At Sezzle, interns are treated as full contributors—expected to bring data-backed thinking, challenge assumptions, and propose novel solutions. Equal Opportunity Commitment Sezzle is an equal opportunity employer, committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences to apply.