Unlock Your Potential as a Marketing Automation Strategist We are seeking an accomplished data-driven professional with expertise in lifecycle marketing to design and execute automated campaigns that drive engagement, loyalty, and retention. This role is perfect for a marketer with 4+ years of experience in financial services, banking, or fintech who excels at delivering hyper-personalized communication across email, SMS, WhatsApp, and in-app notifications. As a key member of our team, you will collaborate with Marketing, Sales, and Product teams to optimize the post-lead journey; ensuring borrowers, realtors, and loan officers receive the right message at the right time. Key Responsibilities: - Lifecycle Marketing & Retention Strategies - Messaging Channel Optimization Techniques - Analytics & Reporting Insights - Cross-Functional Collaboration and Communication Requirements: - Bachelor's degree in Marketing, Business, or related field. - 4+ years in marketing automation or CRM (fintech/banking preferred) - Hands-on experience with Salesforce, Customer.io, or similar tools. - Familiarity with customer segmentation and behavioral targeting. - Strong attention to detail for QA and compliance (financial services) - Experimentation with AI-driven marketing for personalization. - English B2+ or C1 proficiency. Join Our Team, where you will have the opportunity to grow professionally and make a meaningful impact in the industry. We offer a dynamic work environment, collaborative team members, and a chance to work on exciting projects. Benefits: - Competitive salary and benefits package. - Opportunities for career growth and professional development. - A collaborative and dynamic work environment. Apply Today! If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.