MANAGER CLIENT ANALYTICS [WG-048]

Wpp Media


About WPP Media WPP Media is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. We are a global media collective bringing the best platform, people, and partners together to create limitless opportunities for growth. Role Summary And Impact As a Manager Client Analytics on the Offshore team, you will partner closely with internal Analytics, Planning and Investment teams to develop cross-media measurement strategy and support Associate Director(s) & Director leads on the business. - Strong understanding of tools in the media analytics and research space (inclusive of data quality and compilation) - Familiarity with modeling and technology offerings to recognize project opportunities and help interpret results Key Responsibilities - Primary responsibilities revolve around ensuring proper data quality & compilation is done across the portfolio for our modeling solutions and day to day reporting needs - Support insight & action build for optimization on a weekly/monthly basis (micro and macro KPIs like purchase intent rate, ROI, site side analytics) - Proficient with primary buying and ad-serving tools (Prisma, Flashtalking [Innovid]) - Support design and manage research projects with clients (Kantar, Cint, Upwave, 1P AV partner studies) - Support evaluation of vendors, technologies and new advertising opportunities with subject matter expert leads (cross-screen measurement, audio measurement, incrementality testing) - Solid knowledge of proprietary Choreograph tools and systems (primarily data governance, reporting, modeling focused) - Support data science requests alongside modeling team, support strategic vision of client - Manage relationships with mid-level clients - Support the team in developing and maintaining learning agendas and measurement frameworks Requirements & Qualifications - Bachelor's degree in Statistics, Economics, Business, Math or Sciences preferred and minimum of 1-3 years' experience as a data analyst/business intelligence focused employee - Experience in the CPG space preferred (specifically within Beauty space, but not required) - Strong analytic and problem-solving skills - Excellent written, oral, and presentation communication abilities - Ability to foster collaborative relationships with other cross-functional teams - Ability to manage and prioritize competing projects and deliverables Life At WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we are just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

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