Digital Media Planner/Buyer Role At Bluelight, we are seeking a highly skilled Digital Media Planner/Buyer to join our team in a remote position. As a key member of our team, you will be responsible for developing comprehensive media plans aligned with client goals and target audiences. Key Responsibilities: - Developing media plans that meet client objectives and target audience needs - Conducting research and analysis to identify optimal media channels and strategies - Determining budget allocation across channels based on performance and objectives - Staying up-to-date with emerging digital media trends, technologies, and AI integrations Campaign Execution & Management: - Overseeing the execution of paid media campaigns across various platforms - Managing relationships with external vendors responsible for day-to-day campaign management - Tracking key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills - Analyzing campaign performance data to identify areas for optimization and improvement Budget Management: - Monitoring and controlling media budgets across all channels - Ensuring campaigns are delivered within budget and on schedule - Identifying cost-saving opportunities without compromising campaign effectiveness Skill Requirements: - 3+ years of experience in advertising agency environment - Strong project management skills - Proven experience in digital media planning and buying, with a focus on performance marketing - In-depth knowledge of digital media channels and platforms - Expertise in tracking and analyzing campaign performance data Company Benefits: - Competitive salary and bonuses - Generous paid-time-off policy - Flexible working hours - Work remotely - Continuing education and training opportunities