Responsibilities - Own Passenger Acquisition & Retention: You’ll be responsible for key metrics and driving growth through smart marketing strategies. - Lead a Cross-Functional Team: You’ll manage a matrixed marketing team and collaborate closely with departments like Business Development, Marketplace Efficiency, Driver Operations, and Product to deliver results. - Optimize Marketing Campaigns: Analyze the performance of digital, media, and car branding strategies to continuously improve our marketing mix and maximize ROI. - Manage Budget: Oversee the marketing budget for Brazil and ensure it is allocated efficiently to achieve our business objectives. - Growth Hacking: Generate creative hypotheses and run tests to identify innovative ways to accelerate growth. - Brand Positioning: Lead efforts to adapt and communicate our global brand guidelines while ensuring local relevance and resonance. - Creative Oversight: Oversee the creation of marketing materials that really speak to the local culture and vibe, making sure they grab attention and connect with our audience. - Partnership Development: Build and maintain strategic partnerships that align with our marketing objectives and drive business growth. Market Insights: Conduct research to understand the local audience, identify new trends, and inform marketing strategies. Qualifications - Experience: 5+ years in digital consumer marketing with 3+ years in a leadership role. - Team Leadership: Experience leading multicultural teams, especially in a matrixed environment. You know how to motivate and influence others to drive results. - Mobile Product Expertise: Hands-on experience marketing mobile products is required (preferably apps). - Fast-Paced Project Management: You’ve managed multiple projects at once and can work in a fast-paced environment without missing deadlines. - Data & Strategy: Strong ability to analyze data, generate insights, and use those insights to develop and adjust marketing strategies. Bilingual: You’re comfortable communicating in both English and Spanish at a professional level. Conditions & Benefits - Be part of a growing and innovative company with a unique approach to ride-hailing. - Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued. - Have the opportunity to significantly impact the company and the industry as a whole. - Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands. - Competitive salary. - Life and medical insurance. - Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company. - Boundless Global Exposure: A Catalyst for Multifaceted Growth. - Partially or fully paid additional training courses, and regular external and internal training. #J-18808-Ljbffr Required Skill Profession Medios De Comunicación E Información