We are hiring an experienced Google Ads Lead Generation Specialist to manage high-volume local ad campaigns, specifically for automotive service businesses. If you don’t have strong Google Ads lead gen experience, this role is not a fit. ABOUT BAD MARKETING: We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else. We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brand owners, online gurus selling courses or coaching, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it. ABOUT THIS POSITION: As a Google Media Buyer, you will play an important role in working closely with the marketing team to come up with strategies that drive traffic, increase conversions and maximize ROI. You will be responsible for developing and executing digital media campaigns for our local automotive department. This position will be focused mainly on lead generation campaigns that funnel into Go High Level. Advertising daily budgets range from $33/day - $100+/day. RESPONSIBILITIES: - Conduct keyword research, craft compelling ad copy, and come up with creative ideas for campaign performance. Continuously fine-tuning campaigns, setting benchmarks and suggesting exciting new tests for better results. - Stay up to date on any new trends to capitalize on new revenue opportunities to optimize client retention. Use data-driven strategies to recommend to clients to meet clients objectives. - Make sure funnels/websites are not just ready, but perfectly polished and set up for incoming traffic. You will be optimizing and experimenting with A/B tests on ad copy, images/videos, and funnels, all with the goal of surpassing performance goals. - Analyze Google media business and associated metrics daily to ensure client success, providing insightful synthesis, interpretation and action plans based on performance data, while also monitoring campaign performance, analyzing data, and delivering regular reports and insights to stakeholders. - Collaborate with internal teams to create cohesive campaigns across digital and social media platforms. Measure and report performance of all digital marketing campaigns and assess against goals. - A good understanding of Social, Email, Display, Native and Programmatic media buying and how all these channels come together and serve a brand’s purpose. - You will be expected to Manage and implement campaigns for up to 50 local business accounts with the majority of them being in the same Niche (Automotive Industry - mainly ceramic coatings). - You will have the full support of your team. Your team will have an Account manager who handles all client communication, a landing page builder, and a technical teammate to handle Zapier connections. - You will receive great support and have all the tools you need to manage this position effectively. QUALIFICATIONS: - 2+ years of hands-on experience managing local lead generation campaigns using Google Ads - Strong understanding of Google lead generation - Proven ability to manage 20+ active lead gen accounts simultaneously - Experience with service-based businesses, ideally in the automotive space - Must be comfortable with constant changes that come with operating in a fast-paced environment. - Strong knowledge of Google Ads for lead generation (search, conversion tracking, form extensions) - Familiarity with Go High Level or similar CRMs - Extremely organized and fast — able to make changes quickly based on data - Excellent attention to detail, from keyword selection to ad copy to reporting - Fluent English, reliable internet, and headset for team collaboration - Collaborative and communicative — able to work closely with Account Managers, designers, and tech teammates - We are not looking for generalist media buyers. You must have deep experience managing lead generation at scale on Google Ads. BENEFITS: - Comprehensive health, dental, and vision insurance plans (US Residents Only) - Unlimited PTO - Paid US Holidays - Opportunities for professional development and advancement within the organization. - A collaborative and innovative work environment with a focus on creativity and results. ADDITIONAL: - 9AM - 6PM EST - Fully Remote - W2 (US Residents Only) OUR CORE VALUES: - BE BAD - PLAY TO WIN - EXTREME OWNERSHIP - SOLUTIONS NOT PROBLEMS - BEST IDEA WINS - ALWAYS BE GROWING - NOBODY IS BIGGER THAN THE TEAM