Job Title: Digital Trafficker We are looking for a highly skilled and experienced Digital Trafficker to join our team at WPP Media in Bogotá, Colombia. Your Mission: As a Bidding Platform Specialist, you will be responsible for managing and optimizing online advertising campaigns for a diverse portfolio of clients. Your goal is to maximize performance, exceed brand objectives, and contribute to the overall success of WPP Media. What You'll Do: - Set up, launch, and manage campaigns across platforms like Google Ads, DV360, Meta Ads, TikTok Ads, and more. - Monitor campaign performance, analyze data, and make strategic adjustments to meet KPIs. - Troubleshoot implementation issues to ensure smooth and effective campaign delivery. - Deliver clear, insightful reports with key learnings and actionable recommendations. - Research and propose new keywords, audience segments, ad formats, and bidding strategies. - Collaborate closely with the strategy team to align campaigns with broader marketing goals. What We're Looking For: - Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field. - 2+ years of proven experience managing digital advertising campaigns (as a Digital Trafficker or Bidding Specialist). - Strong command of platforms: Google Ads, DV360, Meta Ads, TikTok Ads, etc. - Solid understanding of bidding strategies, audience segmentation, and performance optimization. - Advanced skills in Excel (pivot tables, formulas, data analysis). - Intermediate to advanced level of English. What We Offer: - A dynamic, collaborative, and supportive work environment. - Opportunities for continuous learning in cutting-edge digital advertising trends. - The chance to work with leading brands and exciting projects. This is an entry-level position. The salary range is $1,500 - $1,500 per month. The employment type is full-time. The job function is marketing and sales. The industry is advertising services.