Purpose & Overall Relevance for the Organization: This role is responsible for maximizing the profitability of “Direct To Consumer/Trade” by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication. Responsible for planning, executing, and controlling sales and marketing initiatives within key wholesale partners to drive brand awareness, market share, and sell-through. This role manages in-store communication, roll-out plans, and activations, ensuring alignment with commercial goals. The specialist coordinates with internal teams, suppliers, logistics, and clients to guarantee flawless implementation of marketing moments. Monitor investments, product availability, and measure ROI to optimize future strategies and ensure effective retail execution. Key Responsibilities: · Execute the marketing calendar ensuring alignment with appropriate local and regional departments · Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion · Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.) · Monitor and control campaign material produced and ensure that suppliers deliver high quality standard · Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning · Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented · Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI · Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing · Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin Requisite Education and Experience / Minimum Qualifications: · 2 Years experience