We are seeking a seasoned professional to lead our optimization and strategy efforts. This role is focused on driving growth and self-serve acquisition goals through experimentation and conversion rate optimization. As an Optimization & Strategy Lead, you will play a critical role in defining and leading our website experimentation and conversion rate optimization strategy. You will translate advertiser pain points and commercial objectives into structured, scalable testing roadmaps, design and run A/B and multivariate experiments across high-impact pages, and collaborate closely with product, design, marketing, and engineering teams to launch and iterate on experiments that drive meaningful improvements in funnel performance. Key Responsibilities: - Define and lead a website experimentation and conversion rate optimization strategy focused on B2B growth and self-serve acquisition goals. - Translate advertiser pain points and commercial objectives into structured, scalable testing roadmaps. - Design and run A/B and multivariate experiments across high-impact pages such as the homepage and campaign landing pages, using clear measurement frameworks. - Collaborate closely with product, design, marketing, and engineering teams to launch and iterate on experiments that drive meaningful improvements in funnel performance. - Monitor and analyze user behavior and conversion trends using tools such as Google Analytics 4, Mixpanel, or Hotjar. - Promote a culture of experimentation by aligning stakeholders, sharing insights, and building a repeatable, data-driven process. Requirements: We are looking for a candidate with at least five years of experience in conversion rate optimization, experimentation, or growth-focused roles with a strong emphasis on B2B or self-serve acquisition funnels. - A proven track record of running testing programs that lead to measurable improvements in engagement and conversion. - Hands-on experience with experimentation tools such as Optimizely, VWO, or Google Optimize, and analytics platforms such as Google Analytics 4, Mixpanel, or FullStory. - Strong understanding of how user experience, messaging, and site performance impact digital buyer journeys, especially in B2B contexts. - An analytical mindset with the ability to extract insights and develop compelling, data-backed recommendations. Benefits: We offer a competitive salary paid in USD, convertible to any currency of your choice. - Paid company holidays. - Medical, Safety, & Wellness benefits. - Free live business language classes.