**What you will do** - Develop and execute a content strategy focused on lead generation; - Create high-impact content: blog posts, landing pages, case studies, one-pagers, outreach assets, sales enablement content; - Collaborate closely with our paid media, SEO, outreach, design, and delivery teams to align messaging and distribution; - Research and deeply understand our target audience (CTOs, Heads of Engineering) to create relevant content; - Propose and test new content formats; - Analyze content performance and optimize based on data (conversion rates, engagement, etc.); - Stay up to date with industry trends and competitors’ content efforts. **Must haves** - **2+ years of experience in B2B content marketing**, content strategy, or related roles; - A track record of creating content that contributed to lead generation; - Understanding of the B2B buyer journey and how to align content with different stages of it; - Experience working in or writing for tech, software development, or AI domains; - Ability to turn complex or technical topics into clear, compelling content tailored to decision-makers; - Comfortable working independently, taking ownership, and suggesting improvements — not just executing instructions; - Excellent written English and solid editing skills; - Experience working with AI tools for content generation (ChatGPT, Claude, Gemini, etc.); - Analytical mindset and confidence working with performance metrics. **Nice to haves** - Understanding of the US tech market and its decision-makers; - Previous work on case studies, reviews and other content for Clutch, G2, etc. **About us** If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you! **The benefits of joining us** - **Professional growth**:Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps. - **Competitive compensation**:We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities. - **A selection of exciting projects**:Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands. - **Flextime**:Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office, whatever makes you the happiest and most productive.