At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com Job Function: Marketing Job Sub Function: Product Management Job Category: Professional All Job Posting Locations: Bogotá, Distrito Capital, Colombia Job Description: The Vision Care Brand Manager plays a crucial role in the planning and implementation of all marketing activities to meet objectives while adhering to business policies and requirements. Their primary focus will be on crafting, implementing, and supervising high-impact marketing programs and projects sought at attracting new wearers and ensuring their retention in the category. The Brand Manager will implement brand strategies and actively chip in to the definition of strategic guidelines the Colombia market. Duties and Responsibilities: - Define marketing programs and strategies specific to the contact lens industry to generate demand for the brand - Develop and implement local portfolio and pricing strategies tailored to the outstanding needs of the industry - Build channel or country-specific marketing plans that optimally target healthcare professionals, optical retailers, and end-users - Shape and develop commercial messaging cycles and tools for sales representatives, distributors, and promotors in the contact lens industry - Collaborate with professional marketing teams and provide support in promoting contact lenses with the assistance of healthcare professionals - Work closely with Product, Sales, and Marketing teams to align brand goals and initiatives in the context of contact lenses - Conduct market research and analysis specific to the contact lens/medical device industry to find opportunities for brand growth - Monitor and analyze marketing campaign performance, and make data-driven recommendations for improvement in the context of contact lens industry - Stay updated on industry trends, regulatory requirements, and competitors' activities to ensure the brand remains leading in the contact lens industry - Collaborate with cross-functional teams, including finance, HCC, legal, quality and regulatory, to ensure successful product launches and promotions in the contact lens/medical device industry - Be able to create reports and visual dashboards to demonstrate impact of marketing initiatives and KPIs - Be able to create reports and visual dashboards to demonstrate impact of marketing initiatives and KPIs Experience and Education: · A bachelor’s degree is required, preferably in Business Administration, Marketing or Advertisement. (A master’s degree is a plus.) · A minimum of five (5) years of Marketing experience is required, experience in Health Care markets, such as: medical devices, pharmaceutical or consumer is preferred. Skills: · Project management experience and skills, highly desirable. · Fluent in English. · Experience managing multifunctional tasks and activities. · Capacity to align marketing projects between internal customers (commercial, professional affairs), various key stakeholders (distributors, customers) and third-party suppliers. · Ability to establish positive interpersonal relations and interact with people effectively, work effectively under time pressure and make accurate and assertive decisions accordingly. · Coordination of different marketing activities such as congresses, trainings, and educational events · Experience with compliance of internal company regulatory policies is a plus. · Be proactive, organized, and resourceful, maintain accountability for his/her actions and make good judgment in the performance of his/her duties. · Demonstrate critical thinking and problem-solving skills. · Able to work flexible hours, including some weekends due to participations in Congresses, Symposiums, etc. · Health care sector experience is a plus. · Computer literate required (Microsoft Office and Outlook). Location: Bogota, Colombia Travel Requirements: 10-15% of time, must be open to traveling short-term depending on business needs. Must have an up-to-date Passport