The livestream industry has seen tremendous growth in recent years and has become a key growth driver for TikTok's global business. It also brings great joy to users worldwide and provides a new channel for creators to showcase themselves. About the team The TikTok LIVE team’s mission is to collaborate with creators, influencers, agencies, and partnership organizations to foster an environment that brings communities together in real time, creating meaningful and interactive connections globally. Responsibilities Plan, design gameplay, launch, and review LIVE events and campaigns for the LATAM market, supporting regional creators’ growth and monetization in LIVE scenarios. Aim to deliver incremental monetization results. Analyze behavior and activity data of LIVE users and creators; explore and optimize event and campaign strategies based on data analysis and market research. Collaborate with cross-functional teams and leverage special initiatives with campaigns and events to motivate creators’ growth on the platform and achieve shared goals. Gather and provide insights on how to better motivate creators to stay engaged and improve their live content, supporting operations teams. Coordinate with central teams on new product launches and global initiatives, ensuring successful implementation and positive impact within the market. #J-18808-Ljbffr