DIGITAL MARKETING MANAGER (UFU350)

Diageo


**Job Description**: **Take our heritage into the future. Make way for tomorrow with Diageo eCommerce.** From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already shaping our future, at Diageo, we’ve never stopped looking forward. We’re continuing to build on our heritage and, with eCommerce at the heart of everything we do, we’re creating our legacy for tomorrow. Join us and explore new ways ahead with digital sales channels, consumer insight and data. As you help us to keep shaking up the market with industry-leading solutions, you’ll transform your career too. **About us** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. **About the role** From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already shaping our future, at Diageo, we’ve never stopped looking forward. We’re continuing to build on our heritage and, with eCommerce at the heart of everything we do, we’re creating our legacy for tomorrow. Join us and explore new ways ahead with digital sales channels, consumer insight and data. As you help us to keep shaking up the market with industry-leading solutions, you’ll transform your career too **What you’ll bring** - Works with the BMs and the Media agencies to get the best out of each media plan, amplifying the impact of communications. - Executes and Optimizes Digital Programmes, working under the strategic framework of the BM. - Secure an operative model in: Media investment, CRM, 1st party data, content creation, brand building (digital) and precision marketing. - Social listening, search optimization, SEO asset building. - Delivers guidance on digital strategies including social media engagement KPIs for all assets with supporting threshold and investment guidance. - Adapts or creates culturally relevant digital assets for the brands including content tailored for social media and mobile. - Programatic knowledge so it fuels digital brand strategy. - M&E;: Uses data to evaluate performance of media, developing insights into the best way to leverage interconnected channels. Builds understanding into what drives sales, iterating work to amplify what gives the biggest return. - Search: Works with the brands team to ensure each brand has a search strategy, ensuring they show up effectively through paid and earned search. - Owns the digital agency relationships across Colombia and supports procurement and local marketing team in finding the best partners across countries - Responsible for identifying the emerging technology trends, to identify new ways to connect to consumers (in particular within the digital and mobile space). - Leads capability building on digital marketing to ensure speed. - Searches, spins and creates visibility of brilliant digital marketing initiatives from around the world to inspire brilliance in Colombia - Builds and manages relationships with big and small media organizations across the full range of media channels. Spotting and experimenting with new channels and partners. **About You** - More than 4 years of proven experience of leading brand building through digital media. Previous work experience in a digital media company/agency will be a plus. - Bachelor Degree in Marketing/Advertising or related field. - Proven experience in mass consumption companies leading brands is a plus. - Degree or Diploma in Digital Marketing will be added plus. - English required. - Deep and instinctive understanding the ‘always connected’ consumer - Strong project management skills. - Track record of bringing successful new thinking into a business, and experience of experimentation and failure - Proven ability to inspire, lead and coach brand team to deliver great new media opportunities. **Benefits** We offer a highly competitive rewards and benefits package including **Flexibility** This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. **Diversity statement** We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respec

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