**About the Digital Analytics Specialist Position** In this role, you will need to understand digital analytics (i.e. Google Analytics, Adobe Analytics, etc.), have the skills necessary to implement required tracking via tag management (i.e. Google Tag Manager, Tealium, ADM, etc.), and understand data collection and consolidation practices to tell a story with data. You should know how to determine if a platform is performing properly to collect user data, how to analyze the information, how to extrapolate the information, how to present the information, and how to connect all the pieces of a story for better optimization moving forward. You will support Verndale’s digital marketing offerings. You must be comfortable and capable of executing a variety of web analytics and digital marketing tasks, as well as utilizing a variety of marketing technology tools to support and analyze those efforts. **Responsibilities** - Implement analytics configurations for Google Analytics including Google Analytics 4 (GA4) via Google Tag Manager - Implement tracking and other data via tag management systems - Produce analytics audit reports for corrective or advanced tracking and data collection architectures, via Google Analytics - Conduct audits and regular analysis of SEO, content, and other web analytics data - Assist in the development and execution of digital marketing strategies that align with client business goals and objectives - Implement campaign tagging and additional on-site tracking - Understand A/B and multivariate testing and how it can be applied to design/UX decisions - Understand processing, cleansing, and verifying the integrity of data used for analysis - Work with engineering teams to implement and customize digital marketing platforms according to client needs - Understand onsite, technical, and offsite SEO best practices (as well as tracking systems). **Qualifications** - 2-3 years’ experience in web analytics (Google Analytics, Adobe, etc.), tag management ( GTM, DTM, Tealium, etc.),, and technical SEO (required) - Data-oriented personality (required) - Strong technical acumen and excellent communication skills required (required) - Dashboard development experience with tools such as Google Data Studio, Power BI, Tableau, etc. (required) - Experimentation or A/B testing experience and exposure with tools such as VWO, Optimizely, or Google Optimize (Good to have) - Personalization planning and implementation experience is a plus (Good to have) - Paid search or marketing automation experience is a plus (Good to have) - Experience using query languages such as SQL or R (Good to have) - Familiarity with digital experience platforms such as Sitecore, Optimizely, AEP, etc. (Good to have) - Experience with marketing automation systems such as Marketo and Eloqua (Not necessary but would be nice) - University/college degree (required) **Ten Great Reasons to Work at Verndale** - We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998. - We are relentlessly curious, and enthusiastically solve our client’s complicated business problems through technology, data, and design. - We foster a culture that enables every person in the organization to do the best work of their career. - We offer regular training and professional development to move careers forward. - Client and employee satisfaction are our two most important business metrics. - We celebrate and champion diversity, equity, and inclusion. - We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one. - We offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees’ needs. - We support a healthy work/life balance. - We are fully remote enabled and embrace the evolving definition of the workplace. **About Verndale** Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles, Minneapolis and Quito, we design and build digital experiences, and enable marketing technologies that bring brands and their customers together. **Compensation & Benefits** Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated. Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic informati