**Key Accountabilities/Duties & Responsibilities**: - Sales Strategy Development: Develop and implement a comprehensive sales and revenue generation strategy for the cluster of hotels and resorts, aligned with the group’s overall business objectives. - Market Analysis: Continuously monitor market trends, competitor activities, and customer preferences to identify growth opportunities and potential threats. Use this information to adjust sales strategies accordingly. - Team Leadership: Lead and mentor a team of Sales Managers and Executives across multiple properties, providing guidance, motivation, and training to ensure high performance and achievement of targets. - Revenue Optimization: Work closely with Revenue Management teams to optimize pricing strategies, packages, and promotions to drive revenue growth while maintaining healthy profit margins. - Client Relationship Management: Build and maintain strong relationships with key clients, travel agencies, corporate accounts, and partners to foster long-term partnerships and secure a steady flow of business. - Sales Performance Monitoring: Establish and track key performance indicators (KPIs) for the sales team, regularly reviewing and analyzing sales reports to identify areas for improvement and implement corrective measures. - Sales Collateral and Marketing Support: Collaborate with the marketing team to develop effective sales collateral, presentations, and promotional materials to support sales efforts. - Budget Management: Prepare and manage the sales department’s budget, ensuring efficient allocation of resources to achieve revenue targets. - Cross-functional Collaboration: Work closely with other departments such as Operations, Food & Beverage, and Events to ensure seamless coordination and guest satisfaction, contributing to overall revenue growth. - Sales Training and Development: Implement ongoing training programs to enhance the sales team’s product knowledge, selling skills, and customer service standards. - Reporting and Documentation: Prepare and submit regular sales reports, forecasts, and other relevant documentation to the VP of Sales and Marketing and executive leadership. **Essential qualifications for the role are**: - Preferred educational qualifications for the role is a Post Graduate degree in Master of Toursim Management(MTM) or any other related degree.