Nomad Lane is seeking an experienced and results-driven marketing leader to drive the next chapter of Nomad Lane’s growth and brand evolution, while executing 360° integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and e-commerce optimization. The ideal candidate will blend creative brand-building expertise with analytical, data-driven performance marketing skills. They will manage core D2C marketing channels, oversee and allocate budgets, and collaborate closely with leadership and cross-functional teams to achieve ambitious business goals. This role is expected to be heavily executional and hands-on in nature, directly managing multiple channels, agencies and team members. We expect the role to require approximately 40 hours a week. This role reports directly to the Miami-based co-founders and is open to candidates across North America and South America in a remote capacity with quarterly travel to Miami. Responsibilities: - Lead Nomad Lane’’s performance marketing efforts across all acquisition, remarketing and retention, while defining and executing across a strategy that aligns with the company’s strategic objectives and profitable growth trajectory. - Own brand marketing execution and collaborate closely with the Product team to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives. - Manage marketing budget; including forecasting and regular reporting. - Plan, execute and report on a 360°, full-funnel approach to paid, owned and earned channels including, but not limited to, Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and other relevant channels. - Manage the marketing and content calendars, overseeing owned channels and lifecycle marketing activities, as well as email, SMS, editorial content and social media. - Oversee and optimize performance marketing campaigns with a strong focus on acquisition, retention, CPA, ROAS, and overall ROI. - Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution. - Collaborate with product team and digital/development partners on e-commerce priorities, site performance, KPIs, CRO, and testing. - Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Nomad Lane on the leading edge of marketing innovation where appropriate. - Own relationship with performance marketing agency and marketing technology platform partners. - Own and optimize the e-commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates. - 6+ years of relevant marketing experience with proven leadership in digital and e-commerce marketing roles. - Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value. - Strong proficiency with marketing analytics tools (e.g., Meta, Google Analytics, Klaviyo, Shopify ecosystem). - Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fast-paced environment. - Proven experience managing budgets, forecasting, and reporting to senior leadership. - A creative thinker with strong problem-solving skills and the ability to translate insights into actionable strategies. - Excellent communication and leadership abilities, capable of influencing cross-functional teams and senior management. - Hands-on approach with a willingness to engage deeply in tactical execution when necessary. - Paid Time Off - Work From Home - Training & Development