Marketing Role Overview The Vision Care Brand Manager plays a key role in planning and implementing marketing strategies to meet objectives. The primary focus will be on crafting, implementing, and supervising high-impact marketing programs aimed at attracting new wearers and ensuring their retention in the category. The Brand Manager will implement brand strategies and contribute to defining strategic guidelines for the market. Duties and Responsibilities - Develop and implement local portfolio and pricing strategies tailored to industry needs. - Create channel or country-specific marketing plans targeting healthcare professionals, optical retailers, and end-users. - Shape commercial messaging cycles and tools for sales teams, distributors, and promoters. - Collaborate with professional marketing teams to promote contact lenses with healthcare professionals. - Work closely with Product, Sales, and Marketing teams to align brand goals and initiatives. - Conduct market research and analysis to identify opportunities for brand growth. - Monitor and analyze marketing campaign performance, making data-driven recommendations for improvement. - Stay updated on industry trends, regulatory requirements, and competitors' activities. - Cross-functional collaboration to ensure successful product launches and promotions. Requirements - Bachelor's degree required, preferably in Business Administration, Marketing, or Advertising. - A master's degree is beneficial. Skills - Project management experience and skills. - Multifunctional task management experience. - Ability to align marketing projects across various stakeholders. - Effective interpersonal and communication skills. - Critical thinking and problem-solving skills. Flexibility to work some weekends and travel (10-15%). Proficiency in Microsoft Office and Outlook. Must have an up-to-date Passport.