Position Overview Transsion Holdings Co., Ltd. is a leading manufacturer of high-quality smart devices with multiple brands. This role will be responsible for leading and implementing marketing strategies in the retail channel, focusing on brand positioning and the rotation of mobile technology products. Key Responsibilities - Design and implement trade marketing plans by channel and region. - Lead promotional campaigns, BTL activations, product launches, and in-store and experience center displays. - Coordinate the production and distribution of POP materials. - Oversee the execution of promotional activities, activations, POP materials, and visual merchandising at the point of sale. - Analyze channel performance (sell-in/sell-out) and recommend improvements. - Develop strategies to increase product sell-through and market share. - Lead the execution of new product launches at the point of sale. - Manage the budget assigned to trade and visibility activities. - Monitor competitor activity in the channel and identify areas for improvement. - Align commercial teams with brand marketing strategies. - Supervise and optimize the use of visibility and display tools. - Coordinate with internal departments to drive strategies that support brand growth. Requirements - Degree in Marketing, Business Administration, Commercial Engineering, or related fields. - Minimum of 4 to 5 years of experience in Trade Marketing, preferably in the technology, telecommunications, or durable goods sectors. - Strong knowledge of mobile technology distribution channels (retailers, operators, distributors). - Proficiency in commercial performance indicators and tools such as Excel, Power BI, and CRM systems. - Strategic thinking, results-oriented mindset, and strong field execution skills. - B2+ English level is mandatory.