2 days ago Be among the first 25 applicants Contract: Independent Contractor ($20–$25 USD/hour) About the Role: We are seeking a Sr. Web Analyst to analyze website performance and user behavior to drive insights for enhancing user engagement and conversion rates. You will support Monthly and Quarterly Business Reviews and forecast demand by evaluating market trends and customer data to optimize marketing and sales strategies. Responsibilities: Analyze website traffic, user behavior, and marketing campaign performance using Google Analytics, Adobe Analytics, and similar tools. Manage and troubleshoot web tracking tools and tracking codes to ensure accurate data collection. Conduct data audits to ensure data integrity and quality. Identify areas for improvement in the conversion funnel through user behavior analysis. Create and maintain dashboards and reports to track KPIs. Implement and manage website tags using Google Tag Manager. Identify and recommend A/B testing opportunities. Translate data insights into actionable strategies to drive business growth. Collaborate with marketing, product, and engineering teams on data-driven improvements. Document tag strategy and implementations. What We’re Looking For: Proven experience analyzing website and marketing data. Strong knowledge of Google Analytics, Adobe Analytics, and GTM. Ability to translate complex data into clear, actionable insights. Experience with A/B testing frameworks and optimization strategies. Excellent communication skills for stakeholder reporting and recommendations. Apply now! Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Information Technology Industries Technology, Information and Media Referrals increase your chances of interviewing at GraceMark Solutions by 2x Sign in to set job alerts for “Web Analyst” roles. Bogota, D.C., Capital District, Colombia 2 days ago Bogota, D.C., Capital District, Colombia 1 month ago Bogota, D.C., Capital District, Colombia 5 months ago Bogota, D.C., Capital District, Colombia 3 days ago Digital Marketing Delivery & Web Shop Manager Bogota, D.C., Capital District, Colombia 2 days ago Bogota, D.C., Capital District, Colombia 1 month ago Bogota, D.C., Capital District, Colombia 1 month ago Bogota, D.C., Capital District, Colombia 2 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr