We are seeking a highly skilled Digital Marketing Strategy Manager to join our North America Marketing team. Job Description This role will be responsible for fueling and executing performance-driven campaigns across North America and global markets. The successful candidate will be embedded in our NA Marketing team and will focus on managing paid media channels, SEO, and website conversion strategies that drive qualified pipeline and brand visibility. You will collaborate closely with content, growth, and regional marketing leads to support integrated campaign execution, and play a key role in optimizing digital touchpoints across the funnel. - Manage execution and optimization of all paid digital campaigns across Google Ads, LinkedIn, Meta, and programmatic channels targeting North America ICPs. - Collaborate with campaign managers to implement strategic paid campaigns for global awareness and lead generation. - Oversee budget management, forecasting, and reporting to maximize ROI and CPL. Paid Media Management - Own execution and optimization of all paid digital campaigns across multiple platforms. - Collaborate with campaign teams to implement strategic paid campaigns for global awareness and lead generation. - Manage budgets, forecasts, and reporting to maximize return on investment and cost per lead. Lead Management - Oversee lead lifecycle tracking and conversion metrics from MGL to MQL. - Ensure accurate and consistent lead attribution within HubSpot and across integrated platforms. - Monitor and report on campaign ROI and funnel performance metrics including CPC, CPL, and lead-to-MQL rates. - Partner with sales and marketing teams to align lead scoring models and nurture workflows. Website & SEO Optimization - Oversee website performance in collaboration with web development and design agency to ensure pages are optimized for traffic and conversions. - Lead SEO strategies including keyword research, on-page optimization, and backlinking tactics to increase organic visibility. - Collaborate with the agency to analyze and improve website speed, UX, and funnel paths to increase engagement and conversion rates. Analytics & Reporting - Utilize Google Analytics, Google Tag Manager, and other tools to track performance across channels and campaigns. - Deliver actionable insights through weekly/monthly reports to marketing and sales stakeholders. - Drive experimentation through A/B testing across landing pages and digital channels. Landing Page Management - Build and optimize landing pages in HubSpot and on site () that align with campaign goals. - Ensure pages are well-integrated with CRM and marketing automation tools for seamless lead capture and routing.