BairesDev is proud to be one of the fastest-growing companies in Latin America and a highly rated employer (Glassdoor Employee Score: 4.3). With over 3500 employees across 27 countries and clients ranging from startups to Fortune 500 companies, we value our multicultural teams. We hire only the Top 1% of IT talent and foster their growth through exciting projects with companies like Google, Pinterest, and Udemy. About the Role: We are seeking a Marketing Branding Specialist to provide comprehensive marketing expertise, conduct brand analysis, and develop solutions aligned with our business goals. This role offers a key position within our Engineering team and opportunities for career advancement. Responsibilities: Research and implement strategies to enhance our brand and increase awareness, supporting client acquisition through marketing campaigns. Monitor advertising expenditures, analyze consumer behavior, and explore market trends and opportunities. Analyze sales funnels and customer intent. Evaluate ROI of online and offline advertising efforts. Report on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement. Conduct competitive research and benchmarking in collaboration with marketing, creative, and advertising teams. Requirements: At least 3 years of experience as a marketing specialist or similar role. Strong understanding of traditional and digital marketing elements and market research methods. Experience with Google Analytics, A/B testing, user testing, and other web analytics tools. Proficiency in data analysis. Familiarity with UI/UX principles. What We Offer: 100% remote work environment. Flexible working hours. Diverse, multicultural team environment. Paid parental leave, vacations, and holidays. Hardware setup for remote work. Competitive salary above market average. Opportunities for professional growth through our mentoring system. At BairesDev, remote work is integral to our culture. Enjoy a flexible lifestyle, improved health and wellness, and meaningful career growth. If you want to be part of a talented team in an innovative environment with the resources of a multinational leader, apply now! #J-18808-Ljbffr